Time to first working call
Paste one JSON block, reload Cursor, sign in with Google. Roughly a minute, and the first report runs in the same session.
Writing your own Google Ads API script: Apply for a developer token, register an OAuth client, mint a refresh token, install a client library, then debug your first GAQL query. Days of elapsed time, not minutes.
Credentials
Hosted OAuth. The config file holds a public URL and nothing else, so there is no secret in your dotfiles or your repository.
Writing your own Google Ads API script: You hold the client ID, client secret, refresh token and developer token, and you own keeping them out of git, out of logs and rotated.
Coverage you get on day one
Google Ads, Meta Ads, Microsoft Advertising, TikTok, LinkedIn and ChatGPT Ads on day one, with Tag Manager, GA4, Search Console and YouTube behind the same connection.
Writing your own Google Ads API script: Exactly what you build. Every extra report type, mutate operation or additional platform is another chunk of work you own permanently.
Safety on writes
Preview and confirmation enforced on the server, plus the budget caps (50% per step, 100% within 24 hours, 80% per cut), so the guardrail holds even when the agent is running unattended.
Writing your own Google Ads API script: Whatever guardrails you remember to write. A mutate call with a wrong micros value applies the moment it is sent.
Maintenance
API version upgrades, deprecated fields and token refresh are handled by the hosted service. Nothing on your side breaks quietly.
Writing your own Google Ads API script: Google Ads API versions retire on a schedule, so keeping the client, the queries and the mutate payloads current is permanent background work.
Who on the team can use it
Anyone who can open Cursor, VS Code, ChatGPT or Claude, the marketer does not need to run your script or read your code.
Writing your own Google Ads API script: Whoever can execute the code and holds the credentials, which in practice is usually one engineer.
Where it runs
Remote and hosted. No process on your laptop, no cron box, nothing to pay for or babysit.
Writing your own Google Ads API script: Somewhere you host it: a laptop, a scheduled job, a serverless function, each with the credentials it needs to run unattended.
Cost
Free trial with 75 credits that never expire and full write access, then $49/month Pro with one ad account per platform or $99/month Agency for multiple accounts.
Writing your own Google Ads API script: No licence fee, then your engineering hours to build it and more hours every time the API or the requirement moves.
When it is the right choice
You want ad operations available conversationally, in the editor, today, and you would rather spend the week on product.
Writing your own Google Ads API script: You need a bespoke pipeline, unusual bulk logic or something no tool exposes. In that case building it really is the right call.