Microsoft AdsLiveMicrosoft Ads MCP: manage Microsoft Advertising (Bing Ads) from Claude and ChatGPT
Opus Growth is a hosted MCP connector that gives your AI assistant real Microsoft Advertising tools, build campaigns, adjust bids, add negatives, create UET goals and pull performance reports in plain English.
Every change is previewed before it goes live.
What you can do
Build Bing search campaigns end to end
Create campaigns, ad groups and Responsive Search Ads (3 to 15 headlines, 2 to 4 descriptions) straight from a chat message. New campaigns and ad groups start paused by default, so nothing spends before you say go.
Search terms, keywords and negatives in one pass
Pull the Bing search-terms report and see the queries people actually typed, with the keyword that matched and what it cost. Ask for the terms that spent without converting, then push them straight back as campaign or ad-group negatives. Add keywords in broad, phrase or exact match and change individual bids and statuses in the same conversation.
Bid strategies and budgets on request
Switch a campaign between Manual CPC, Enhanced CPC, Maximize Clicks (with an optional CPC ceiling), Maximize Conversions, Target CPA, Maximize Conversion Value and Target ROAS, and update daily budgets across an account in a single pass, with the before/after values shown to you first. The conversion-based strategies tell you up front if the account still needs a conversion goal.
Device, location and demographic bid adjustments
Microsoft Advertising skews desktop and older, so bid modifiers matter. Search Bing location IDs by name, then apply location, age, gender and computer/phone/tablet bid multipliers without hunting through targeting menus.
Ad extensions, UET tags, conversion goals and remarketing lists
Attach sitelink and callout extensions so the ad takes more of the page. Create a UET tag, spin up URL-based conversion goals against it, and build remarketing audiences from visitors to specific pages, the plumbing that unlocks conversion-based bidding on Bing.
Audit imported campaigns and report on results
Campaigns imported from Google Ads rarely land clean. Ask for a spend, impressions, clicks, CTR and conversions report for any date range, then fix the mismatched bids, budgets and match types the import left behind.
Set it up in 60 seconds
- 1
Add the connector
In Claude (claude.ai or Claude Desktop) or ChatGPT developer mode, open Connectors and paste https://mcp.opus-growth.com/mcp. That is the whole configuration, no API keys, no developer tokens, no self-hosting. Setup takes about 60 seconds.
- 2
Sign in and authorize your account
Sign in with Google, then authorize your Microsoft Advertising account through the hosted OAuth flow. Your AI assistant can now see the ad accounts you approved, and only those.
- 3
Start asking in plain English
Ask for a performance report, a new search campaign or a batch of negatives. Read actions run immediately; every write is shown to you as a dry-run preview and applied only when you approve it.
Ask in plain English
›Pull a Microsoft Advertising performance report for the last 30 days by campaign, spend, clicks, CTR and conversions, and tell me which campaigns to cut.
›Create a paused Microsoft search campaign called 'Brand. US' with a $40 daily budget, one ad group, and a responsive search ad using these 8 headlines.
›Add these 25 negative keywords at the campaign level for my Bing lead-gen campaign, exact match.
›Switch my top three Microsoft campaigns from Manual CPC to Maximize Conversions and show me the current bids before you change anything.
›Set a +25% desktop bid adjustment and −40% tablet adjustment on my Microsoft campaigns, and target only California and Texas.
›Create a UET tag, then build a remarketing list of everyone who visited /pricing in the last 30 days.
Frequently asked questions
MCP (Model Context Protocol) is an open standard that lets AI assistants call real tools instead of just talking about them. Opus Growth is a hosted, remote MCP connector: you paste one URL, https://mcp.opus-growth.com/mcp, into Claude or ChatGPT, sign in, and your assistant gains Microsoft Advertising tools as part of the tool catalog spanning the other ad platforms and Google data sources. Nothing runs on your machine.
It writes. Unlike read-only reporting connectors, Opus Growth performs real actions in Microsoft Advertising: creating campaigns, ad groups and responsive search ads, updating budgets and bids, adding keywords and negatives, setting bid strategies and bid adjustments, and creating UET tags, conversion goals and remarketing lists. Reporting is included too, but the point is that the AI can actually change the account.
In two layers. First, your assistant returns a preview of what it intends to change, the entity, the current value and the new value, and does not call the Microsoft Advertising API until you confirm. Second, new campaigns and ad groups are created paused by default, so even an approved change cannot start spending without a separate, explicit step. Read actions like reports run immediately, since they cannot alter anything.
Yes. Opus Growth is built for multi-account work: per-customer isolation, explicit account selection on every call, and audit logging of the actions taken. The Agency plan ($99/month) adds unlimited actions and multi-account/MCC-style access, so you can move between client accounts in one conversation without re-authorizing each time.
Yes, in every one of them: Claude (claude.ai and Claude Desktop), ChatGPT (developer mode / connectors), Cursor, and any other MCP-compatible app. Because Opus Growth is a hosted remote MCP server with hosted OAuth, the setup is identical everywhere: paste the URL, sign in, start working.
There is a free trial with 75 credits that never expire and no card required. Pro is $49/month for 5,000 credits across all live platforms, and Agency is $99/month for unlimited actions plus multi-account access. Yearly plans are $499 and $999. Billing is in USD through Paddle as merchant of record, and you can cancel anytime.
No. Microsoft Advertising API access, tokens and credential management are handled by the hosted connector. You sign in with Google, authorize your Microsoft Advertising account through OAuth, and that is it, no developer token application, no API keys to store, no ETL pipeline or data warehouse to maintain.
Within a minute of connecting you can list your Microsoft Advertising accounts, campaigns, ad groups, ads, keywords, audiences, UET tags and conversion goals, and pull a performance report for any date range. From there you can create a paused search campaign with an RSA, add keywords and negatives, change budgets and bid strategies, and set location, device and demographic bid adjustments, all with approval previews.
Microsoft Advertising is live today alongside Google Ads, TikTok Ads and LinkedIn Ads, plus Google Tag Manager, GA4, Search Console and YouTube. Meta Ads went live on 27 August 2026, so every ad platform in the catalog is usable today. One connection covers everything that is live, so you can compare Bing and Google performance in the same conversation.
Explore more
Connect Microsoft Advertising to your AI assistant in about a minute, and run Bing by conversation.