Bing search ads in Claude and ChatGPTOpus Growth is a hosted Microsoft Ads MCP server that connects Claude or ChatGPT to your Microsoft Advertising (Bing Ads) account, so you can read reports and make changes in plain English.
ClaudeDevice bidsOpus Growth connectedFigures in these pictures belong to a sample business, Atlas Outdoor. The steps, previews and approvals are how Opus Growth really works.
TrustScore 4.2 · 13 reviewsMicrosoft Ads APIOfficial platform APIsYes. Microsoft opened its own Microsoft Advertising MCP server as a pilot in June 2026, and it is read-only: assistants can query campaigns and performance, but changes are still made by hand. Opus Growth also makes the changes, each one previewed first, and the same connection covers Google Ads, so Bing and Google can be compared in one answer.
Campaigns, keywords and negatives, bid strategies, device, location and demographic bid adjustments, extensions, UET tags and conversion goals are covered, with a preview before every change. The same connection also covers Google Ads, so Bing and Google can be compared in one answer.
Read our guide to managing Microsoft Ads with AIMicrosoft's MCP server
Opus GrowthEach picture below is a real kind of request and the kind of answer Opus Growth gives inside Claude or ChatGPT.
Create campaigns, ad groups and Responsive Search Ads (3 to 15 headlines, 2 to 4 descriptions) straight from a chat message. New campaigns and ad groups start paused by default, so nothing spends before you say go.
ChatGPTNew Bing campaignOpus Growth connectedPull the Bing search-terms report and see the queries people actually typed, with the keyword that matched and what it cost. Ask for the terms that spent without converting, then push them straight back as campaign or ad-group negatives. Add keywords in broad, phrase or exact match and change individual bids and statuses in the same conversation.
ClaudeSearch termsOpus Growth connectedSwitch a campaign between Manual CPC, Enhanced CPC, Maximize Clicks (with an optional CPC ceiling), Maximize Conversions, Target CPA, Maximize Conversion Value and Target ROAS, and update daily budgets across an account in a single pass, with the before/after values shown to you first. The conversion-based strategies tell you up front if the account still needs a conversion goal.
ChatGPTBid strategyOpus Growth connectedCampaigns imported from Google Ads rarely land clean. Ask for a spend, impressions, clicks, CTR and conversions report for any date range, then fix the mismatched bids, budgets and match types the import left behind.
ClaudeBing vs GoogleOpus Growth connectedMicrosoft Advertising skews desktop and older, so bid modifiers matter. Search Bing location IDs by name, then apply location, age, gender and computer/phone/tablet bid multipliers without hunting through targeting menus.
Attach sitelink and callout extensions so the ad takes more of the page. Create a UET tag, spin up URL-based conversion goals against it, and build remarketing audiences from visitors to specific pages, the plumbing that unlocks conversion-based bidding on Bing.
These are the jobs the connection covers in Microsoft Ads. Your assistant picks the right one from your question.
One address, one sign-in, and your first answer arrives in the same chat.
Copy any of these into Claude or ChatGPT. The assistant reads your account and prepares the answer.
Pull a Microsoft Advertising performance report for the last 30 days by campaign, spend, clicks, CTR and conversions, and tell me which campaigns to cut.
Create a paused Microsoft search campaign called 'Brand. US' with a $40 daily budget, one ad group, and a responsive search ad using these 8 headlines.
Add these 25 negative keywords at the campaign level for my Bing lead-gen campaign, exact match.
Switch my top three Microsoft campaigns from Manual CPC to Maximize Conversions and show me the current bids before you change anything.
Set a +25% desktop bid adjustment and −40% tablet adjustment on my Microsoft campaigns, and target only California and Texas.
Create a UET tag, then build a remarketing list of everyone who visited /pricing in the last 30 days.
Every change comes back as a preview first. If a request breaks a safety limit, the assistant says so and offers what is allowed.
You see the item, the current value and the new value before anything is applied.
A budget can rise by at most 50% in one step and 100% within 24 hours, and a single cut cannot go deeper than 80%.
Campaigns built from the chat spend nothing until you turn them on.
Applied changes are recorded with the account and the time.
ClaudeBudget cutOpus Growth connectedReal reviews, shown as written.
“Using it for g-ads and microsoft ads including meyword planner. Not building campaigns from the ads editor anymore :) just review and take them live.”Based on 13 reviews · All Trustpilot reviews
22 ratings, 19 of them 5 stars
All in-panel ratings come from people who use the product themselves. We check this against purchase records.
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Connect Microsoft Advertising to your AI assistant in about a minute, and run Bing by conversation.