Competitor ad research in Claude and ChatGPT

The Meta Ads Library, and what it will not tell you

Meta publishes every ad running on Facebook and Instagram.

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ClaudeOpus Growth connected
What is Pacebird running on Meta in the UK right now?

Pacebird and Northwind Running are sample brands. The fields, dates and limits shown are how the Meta Ads Library really works.

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What is the Meta Ads Library?

The Meta Ads Library is Meta's public archive of ads running on Facebook, Instagram, Messenger, Threads and the Audience Network. Anyone can search it by advertiser or keyword without an account. It shows the creative, the copy, the launch date and where the ad runs; it does not show spend or results for commercial ads.

That makes competitor research unusually easy and unusually misleading, because the library shows you creative but hides the two things you actually want: spend and results. Here is how to search it properly, what each field really means, and where the Google and LinkedIn equivalents fit.

The Meta Ads Library on its own
  • Every active ad from any advertiser, free
  • Spend and results for commercial ads
  • The same brand on Google and LinkedIn
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  • Google, Meta and LinkedIn ad libraries in one chat
  • Longest-running ads and test volume sorted for you
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What the Meta Ads Library shows, and what it hides

Each picture is a real research question and the answer Opus Growth gives from the library inside Claude or ChatGPT.

Creative and copy, not performance

You see the headline, body, image or video, the call to action, the destination and the launch date. Spend, clicks and conversions are not published for commercial ads; for ads shown in the EU and the UK, Meta adds an estimated reach and the targeting used. Anyone quoting a competitor's budget from the library is guessing.

ChatGPTOpus Growth connected
How much is Pacebird spending on Meta?

Ad count is the honest signal

What the library does reveal is commitment. An advertiser running one creative for four months is testing nothing; one running forty variants is spending enough to justify the production. Volume and longevity are the metrics that survive scrutiny.

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Which of their ads have run longest, and which are just tests?

Three libraries, not one

Google runs an Ads Transparency Center covering Search, Display, YouTube and Shopping. LinkedIn publishes an ad library for its own inventory. Between the three you can see most of a competitor's paid footprint, and each has different rules about what it keeps.

ChatGPTOpus Growth connected
Is Pacebird advertising anywhere other than Meta?

Landing pages are the tell

The destination URL is often more useful than the creative. Which offer, which pricing page, which campaign parameters. That is where you learn what a competitor is actually optimizing for.

ClaudeOpus Growth connected
Where do their Meta ads send people?

Every live ad, from anyone

The library covers active ads on Facebook, Instagram, Messenger, Threads and the Audience Network, from any advertiser, and browsing needs no account. Political and social-issue ads stay searchable for seven years. Other ads are listed while they run, and ads shown in the EU or the UK stay in the library for a year after their last impression.

What the library keeps
Meta's own rules
Active ads, any advertiserSearchable while they run
Political and social-issue ads7 years, with spend ranges
Ads shown in the EU or the UK1 year after the last impression
Other ads that stoppedRemoved from the library
Browsing needs no account. Searching through the API needs an identity confirmed by Meta.

Research it from chat

Opus Growth searches all three libraries from the same chat, so you can ask for a brand's live ads instead of opening three interfaces and paging through them by hand. Searching the Meta library needs a connected Meta account whose identity Meta has confirmed; the Google and LinkedIn libraries need nothing extra.

Ad libraries on this connection
Opus Growth
Google Ads Transparency CenterReady
Meta Ads LibraryNeeds a connected Meta accountIdentity confirmed
LinkedIn Ad LibraryReady
Searching is read-only and changes nothing in your own accounts.

How to search the Meta Ads Library

The same steps work in the library itself and in chat. The order matters more than the search box.

  1. 1

    Open the library and pick a country

    Go to the Meta Ad Library and choose a country and an ad category. Country matters more than people expect: the same advertiser often runs entirely different creative per market, and the default country is the one you are browsing from.

  2. 2

    Search by advertiser, not by keyword

    Searching a Page name returns everything that advertiser is running. Searching a keyword returns ads whose text happens to contain it, which is noisier and rarely what you want for competitor work.

  3. 3

    Read the dates before the creative

    Every ad shows a launch date and, for multi-version ads, how many variants share the same creative. An ad running since January is a proven winner. Forty ads launched yesterday is a test, not a strategy.

  4. 4

    Follow the destination

    Open the landing page each ad points to. Note the offer, the price shown and the URL parameters. This tells you which campaign structure sits behind the ad.

  5. 5

    Check the other two libraries

    Run the same brand through Google's Ads Transparency Center and, for B2B, LinkedIn's ad library. A brand that looks quiet on Meta is often spending heavily on Search.

Ad library research prompts

Copy any of these into Claude or ChatGPT and replace the brand with the one you are researching.

Show me the live Meta ads for competitor.com

Pull this brand's ads from Google's Ads Transparency Center

Which of my competitor's ads have been running longest?

Compare the landing pages behind these ads

Find LinkedIn ads for this company

Research stays research until you decide.

Searching an ad library only reads public data. If you then want to act on what you found, anything created in your own account comes back as a preview and starts paused.

  • Searching changes nothing

    Library searches read public ads and touch none of your accounts.

  • New ads start paused

    An ad created from chat is shown as a preview first and stays paused until you turn it on.

  • No borrowed creative

    The assistant will not copy a competitor's image, video or text into your account.

  • Every action is logged

    Applied changes are recorded with the account and the time.

ClaudeOpus Growth connected
Copy Pacebird's autumn sale ad into my account and launch it.

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Meta Ads Library: frequently asked questions

Yes, and it needs no account for browsing. Meta publishes it to meet transparency obligations, so anyone can search any advertiser. Pulling the same data programmatically through an API is where access rules start to apply.

Not for commercial ads. Spend ranges are published only for ads about politics, elections or social issues. For an ordinary product ad the library shows creative and dates; if the ad was shown in the EU or the UK, it also shows an estimated reach and the targeting, but still no spend. Any tool quoting a precise competitor budget for a commercial campaign is estimating, not reporting.

Political and social-issue ads stay searchable for seven years. Ads shown in the EU or the UK stay for a year after their last impression. Everywhere else, commercial ads are listed only while they are active, so an ad that stopped last week is already gone. If a competitor's history matters to you, capture it as you go.

Because targeting is per market and the library filters by country. Changing the country filter usually reveals a completely different creative set, which is why a single-country look can badly misread a competitor's strategy.

Meta groups ads that share a creative but differ in placement or text. A high version count means the advertiser is running structured tests, which usually indicates a budget large enough to make testing worthwhile.

Yes. Google's Ads Transparency Center covers Search, Display, YouTube and Shopping, and LinkedIn publishes ads for its own inventory. Coverage and retention differ from Meta's, so a brand can look inactive in one library while spending heavily in another.

No. No ad library exposes the keywords behind a search campaign, and no API returns a competitor's organic keyword list either. You can see the ad copy that keywords triggered, which is a useful proxy, but the keyword list itself is not public.

Yes. Opus Growth searches the Google, Meta and LinkedIn ad libraries from one chat, so you can ask for a brand's live ads instead of paging through three interfaces. The Meta library needs a connected Meta account whose identity Meta has confirmed. Searching is read-only; nothing in your own account changes.

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