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Meta Ads MCP: manage Meta Ads (Facebook & Instagram) from Claude & ChatGPT

Opus Growth is a hosted MCP connector that lets you run Facebook and Instagram campaigns by typing in plain English.

Meta Ads (Facebook & Instagram) is live: campaigns, ad sets, creatives, audiences and insights, all write-capable behind an approval step. Google Ads, Microsoft Advertising, TikTok Ads and LinkedIn Ads run on the same connection, and Meta is included in your existing plan at no extra cost.

Diagnosing a rising cost per purchase
Write a message…
Opus 5 High

Campaigns, ad sets, carousel and video ads, custom and lookalike audiences, interest research and insights are all live, alongside Google Ads, Microsoft Advertising, TikTok Ads and LinkedIn Ads on the same connection. One URL, no packages, no self-hosting.

What you can do

Full campaign, ad set and ad control

Create, update, pause and delete Meta campaigns, ad sets and ads without touching Ads Manager. Objectives, schedules, statuses and budgets are editable from a chat message, and every write comes back as a dry-run preview you approve before anything reaches your account.

Carousel, video, link and page-post ads

Build carousel ads, video ads, single-image link ads and boosted page posts straight from the conversation, pulling from your existing Facebook Page posts or uploaded creative. You can copy a winning ad into a new ad set without rebuilding it field by field.

Lookalike and website custom audiences

Spin up website custom audiences from your pixel and generate lookalikes at the percentage and country you specify. Ask for a 1% lookalike of purchasers in three markets and review the definition before it is created.

Interest research and reach estimates

Search Meta's interest taxonomy by keyword and pull reach estimates for a targeting set before you commit budget, so audience sizing happens during the planning conversation rather than after the money is spent.

Insights that answer the actual question

Query campaign insights across date ranges and breakdowns and get spend, results, CPA and ROAS summarized in sentences, plus the follow-up recommendation, because the assistant can act on what it just read.

Pixels, Pages and accounts mapped for you

List ad accounts, Pages, page posts and pixels so the assistant always knows which asset belongs to which client. Multi-account setups stay isolated, which matters when one wrong ID means spend on the wrong brand.

Set it up in 60 seconds

  1. 1

    Add the connector

    In Claude (claude.ai or Claude Desktop) or ChatGPT developer mode, open connectors and paste https://mcp.opus-growth.com/mcp. That is the whole install, no packages, no self-hosting, no config files. Setup takes about 60 seconds.

  2. 2

    Sign in and authorize your ad accounts

    Hosted OAuth handles the rest: authorize Meta and pick the ad accounts you want the assistant to manage, then add Google, Microsoft, TikTok or LinkedIn the same way. There are no developer tokens, no API keys and no ETL pipeline to maintain.

  3. 3

    Start asking in plain English

    Type what you want done, a report, a budget change, a new ad set, and the assistant runs it. Read requests return instantly; every write is shown as a dry-run preview first and only executes after you approve it.

Ask in plain English

Show me last 14 days of Facebook and Instagram spend by campaign, with CPA and ROAS, and flag anything above a $40 CPA.

Create a 1% lookalike audience of website purchasers from the last 180 days for the US, UK and Canada.

Build a carousel ad in the Spring Sale ad set using our four best-selling product images and write the primary text.

Which interests should I test for a premium home-fitness audience in Germany, and what reach would that targeting get?

Pause every ad set with more than $200 spend and zero purchases in the last 7 days, and show me the list before you do it.

Duplicate my top-performing video ad into a new ad set targeting the lookalike audience with a $75 daily budget.

Frequently asked questions

MCP (Model Context Protocol) is an open standard that lets AI assistants call external tools securely. Opus Growth is a hosted, remote MCP connector: you paste one URL, https://mcp.opus-growth.com/mcp, into Claude or ChatGPT and the assistant gains real, write-capable access to your Meta ad accounts, plus Google, Microsoft, TikTok and LinkedIn on the same connection.

Yes. Meta Ads is live and included in every plan, covering campaigns, ad sets, carousel and video ads, audiences, interests, pixels and insights. The one thing it does not do is create lead forms, which needs a permission we did not request; attaching an existing lead form to an ad works normally.

They write. Writing is the core difference between Opus Growth and reporting connectors or ETL pipelines like Windsor.ai, which move data out to dashboards. On this connection the assistant creates campaigns, shifts budgets, builds audiences and pauses losers, and each of those changes is previewed before it is applied.

A write is simulated before it is sent. You see which entities, which fields and which values are affected, and nothing reaches the ad platform until you say yes. A single change can never raise a budget by more than 50 percent, and every applied change is written to an audit log you can read back later.

Yes. Every call carries an explicit ad-account context, each customer's credentials and data stay isolated, and the actions taken are written to an audit log. One connection can cover a full client roster without the accounts ever seeing each other.

It does, and not only in those two: Claude (claude.ai and Claude Desktop), ChatGPT (developer mode / connectors), Cursor, and any other MCP-compatible app. Because the connector is hosted and remote, the same URL works everywhere and your authorizations follow you.

No. There are no developer tokens, no API keys, no OAuth apps to register and no self-hosting. Authentication is handled by hosted OAuth: you authorize the ad accounts you want managed and the connector handles token refresh for you.

Nothing on top. One plan covers every live platform, with no per-network add-on and no separate Meta fee. There is a free trial with 75 credits that never expire and no card required. Pro is $49/month for 5,000 credits across one ad account, and Agency is $99/month for multiple client accounts, both in USD.

Open-source options such as Pipeboard are Meta-focused and self-hosted, which means you manage your own app credentials, tokens and infrastructure. Official platform MCP servers are typically read-only or single-platform. Opus Growth is hosted, write-capable and covers five ad networks plus Google's measurement stack from one URL.