Ask about your account the way you'd ask a person
You do not need to know what impression share or a search-terms report is. Ask "where did my ad budget go last month?" or "which campaign brings the most calls?" and get a straight answer in plain language, pulled live from your account. There is no dashboard to learn, no report to build, no acronym to look up first, the assistant reads the account and explains what it sees, then answers the follow-up question too.