Run your own ads without being a PPC expert — just ask, and approve the changes
Opus Growth is a hosted MCP connector for the business owner who runs their own ads and never had the time to become a PPC specialist.
Ask in plain English
›Where did my Google Ads budget go last month, and which campaigns actually brought in calls or sales?
›Find the searches that spent money and got me nothing in the last 30 days, and tell me which ones to block.
›This campaign has been losing money for weeks — pause it, but show me exactly what you're about to do first.
Paste one URL into Claude or ChatGPT, sign in with Google, and you can ask plain questions about your Google Ads, Microsoft Advertising or TikTok account — where the money went last month, which campaigns are working, what is quietly wasting budget — and get answers in sentences instead of dashboards. When you want to act, you ask for that too: pause a losing campaign, add negative keywords, trim a budget. Every change is shown to you first as a plain-language preview and only happens after you say yes, so nothing moves in your account without your OK. New campaigns are created paused and budget increases are capped. Pro at $49.99/month fits a single business, and you can start free with 75 actions and no card.
What you can do
Ask about your account the way you'd ask a person
You do not need to know what impression share or a search-terms report is. Ask "where did my ad budget go last month?" or "which campaign brings the most calls?" and get a straight answer in plain language, pulled live from your account. There is no dashboard to learn, no report to build, no acronym to look up first — the assistant reads the account and explains what it sees, then answers the follow-up question too.
Find the money that's quietly leaking
Most small accounts lose spend to searches that will never buy — job seekers, freebie hunters, people looking for the wrong thing entirely. Ask which searches took your money and brought nothing back over the last 30 days; the assistant ranks them by spend and offers to block the junk as negative keywords once you approve. It is usually the single most profitable ten minutes you'll spend on the account all month, and you can repeat it every week.
Change things by asking — but nothing moves without your yes
Pause a campaign that isn't working, lower a daily budget, add a keyword — you describe it in a sentence and the assistant prepares the change. Before anything reaches Google, you see a plain preview: what it is, the current value, the new value. Nothing is sent until you approve it, new campaigns are created paused, and budget increases are capped — so a misread sentence can't quietly double your spend.
No expert, no agency retainer, no setup weekend
There is nothing to install, no API key to find, no developer token to apply for and no server to run. Paste one link, sign in with Google, and you're working in about a minute — from the Claude or ChatGPT you already use. You keep control of your own account instead of handing it to a retainer, and you can ask the assistant to explain anything it recommends before you agree to it.
One place for Google, Microsoft and TikTok
If you advertise in more than one place, you no longer log into each one. Google Ads (69 tools), Microsoft Advertising (30) and TikTok Ads (25) all answer in the same chat, so you can compare where your money works best and shift it without opening three separate accounts. GA4 and Search Console are there too, so you can line paid results up against your website traffic in a single question.
Check whether your conversions are even counting
A surprising number of small accounts optimize toward a button that stopped firing months ago. Ask the assistant to check your conversion actions and the tag behind them in Google Tag Manager and GA4; it flags a purchase or contact-form event that is missing, marked secondary, or double-counting. If the numbers you've been trusting are wrong, this is the first thing worth knowing — and often the cheapest fix on the account.
Set it up in 60 seconds
- 1
Add the connector to Claude or ChatGPT
In Claude (claude.ai or Claude Desktop) open Settings → Connectors → Add custom connector and paste https://mcp.opus-growth.com/mcp. In ChatGPT, turn on developer mode and add the same URL. There is nothing to install and no API keys or developer tokens to apply for.
- 2
Sign in with Google and pick your account
Hosted OAuth handles the login. Sign in with Google, connect your ad account, and choose exactly which account the assistant may work in. Access stays scoped to what you approve, and the whole thing takes about 60 seconds.
- 3
Start asking in plain language
Ask where last month's budget went, or which searches are wasting money. Read questions answer instantly; anything that changes the account comes back as a preview you approve first. The free trial includes 75 actions and never asks for a card.
Ask in plain English
›Where did my Google Ads budget go last month, and which campaigns actually brought in calls or sales?
›Find the searches that spent money and got me nothing in the last 30 days, and tell me which ones to block.
›This campaign has been losing money for weeks — pause it, but show me exactly what you're about to do first.
›My budget feels too high. Show me each campaign's cost and results and recommend where to trim without hurting sales.
›Is my conversion tracking actually working? Check that my contact-form and purchase events are firing.
›Compare how my Google Ads and Microsoft ads did last month and tell me which one deserves more budget.
Frequently asked questions
That is exactly who it is for. You ask questions in plain words — "which campaign is wasting money?", "should I raise this budget?" — and the assistant reads your account and answers in plain words, including the why. You never have to build a report, learn a dashboard or memorise a metric. When it recommends a change, you can ask it to explain the change before you approve it, so you are always the one making the call, with a clear picture in front of you.
It does both. Alongside answering questions, it can pause and create campaigns, adjust daily budgets, add and remove keywords and negative keywords, edit your ads, change bidding, and fix conversion settings. The difference from a reporting tool is that it works inside the account — but every change waits for your approval first, so you get the action without giving up control.
An approval gate on every change. Before anything reaches your ad account, the assistant shows a preview: what will change, the current value and the new value, and nothing is sent until you confirm. Reading is instant; changing always waits for your yes. On top of that, new campaigns are created paused and budget increases are capped, so even an approved change can't quietly run away with your spend.
No. Everything, including the Google login, is hosted for you. There is no API key to find, no Google Ads developer token to apply for, no software to install and no server to run. You paste one URL into the Claude or ChatGPT you already use, sign in with Google, pick your account, and you're working in about a minute.
Live today: Google Ads (69 tools), Microsoft Advertising (30), TikTok Ads (25) and LinkedIn Ads (20), plus Google Tag Manager (18), GA4 (10), Search Console (6) and YouTube (5) — 180+ live tools on one connection, out of a 200+ tool catalogue. Two integrations are finished but not switched on yet, and we won't pretend otherwise: Meta Ads (27 tools) is in platform review and Google Business Profile (7 tools) is waiting on API access. Both open the moment approval lands.
You start on a free trial: 75 actions, no credit card. For a single business running its own ads, Pro at $49.99/month with 5,000 actions a month is the right fit and covers every live platform. Yearly billing is $499.99. Most owners recover far more than that in wasted spend in the first session. Billing is in USD through Paddle as merchant of record, and you can cancel anytime.
No — that is the point. You keep your own account and your own control, and the assistant works alongside you in plain language rather than a retainer working behind a closed door. You see and approve every change, you can ask it to explain anything, and you can stop any time. It is the expertise of a PPC specialist available on demand, without giving up the keys to your account.
Explore more
Connect your own ad account and find your wasted spend in the first session. Paste https://mcp.opus-growth.com/mcp into Claude or ChatGPT, sign in with Google, and ask where last month's budget went — free trial, 75 actions, no card, no API keys.
