SEO and content

Competitor paid keywords filtered by our break-even CPC

Takes a competitor's paid search keywords and ad copy, removes what you already cover, and keeps only terms whose top-of-page bid fits under a break-even CPC calculated from your own conversion rate, AOV and target ROAS. It then previews the keyword additions.

When to use it

When a competitor is buying keywords on Google Ads and you want to add only the ones you can bid on profitably.

What you get

A keyword table with an add/skip verdict against your break-even CPC, the best target ad group for each, and an add_keywords preview awaiting your approval.

Does it change anything in my account?

Only with your approval. The assistant first shows a preview of every change and waits for your go-ahead.

Works with

SEO Intelligence, Google Ads

Fill in before sending

[competitor domain][account][country][language][main categories][target ROAS]

Find the keywords [competitor domain] pays for that we could profitably add to [account]. Market: [country], language: [language]. Step 1: competitor data. - Check seo_history first and reuse any stored result. - Pull the competitor's paid keywords, with their ad headlines, descriptions and landing pages, for our market. - Also check their live ads in the Google Ads Transparency Center. If that returns little or nothing, rely on the ad copy from the paid keyword data and say so. Step 2: filter. - Keep only product and category terms that match our catalog: [main categories]. - Remove anything that is already a keyword in [account], active or paused (keyword report, including zero-impression keywords). - Remove anything that appeared in our search terms in the last 90 days. Step 3: market data. Find the geo id for [country], then get Keyword Planner historical metrics for what remains with that geo and the [language] language id: average monthly searches and the top-of-page bid range. Step 4: our break-even CPC. Run a google_ads_query on the campaign resource for the last 90 days (clicks, conversions, conversions_value) for the campaigns that sell [main categories], and calculate: - conversion rate = conversions / clicks - AOV = conversion value / conversions - break-even CPC = AOV × conversion rate / [target ROAS] If those campaigns have fewer than 30 conversions, say the number is unreliable and calculate it at account level as well. Deliver a table with these columns: - keyword - monthly searches - high top-of-page bid - break-even CPC - competitor ad message (from their ad copy, if found) - verdict Verdict rule: "add" only when the high top-of-page bid is at or below break-even CPC. Otherwise "skip". For each "add" keyword, list our ad groups and propose the best-fitting target ad group, with one line explaining why. Use phrase match by default, and exact match for keywords with fewer than 300 monthly searches. Show the full add_keywords preview (confirm=false) per ad group and wait for my approval.

Find the keywords [competitor domain] pays for that we could profitably add to [account]. Market: [country], language: [language].

Step 1: competitor data.
- Check seo_history first and reuse any stored result.
- Pull the competitor's paid keywords, with their ad headlines, descriptions and landing pages, for our market.
- Also check their live ads in the Google Ads Transparency Center. If that returns little or nothing, rely on the ad copy from the paid keyword data and say so.

Step 2: filter.
- Keep only product and category terms that match our catalog: [main categories].
- Remove anything that is already a keyword in [account], active or paused (keyword report, including zero-impression keywords).
- Remove anything that appeared in our search terms in the last 90 days.

Step 3: market data. Find the geo id for [country], then get Keyword Planner historical metrics for what remains with that geo and the [language] language id: average monthly searches and the top-of-page bid range.

Step 4: our break-even CPC. Run a google_ads_query on the campaign resource for the last 90 days (clicks, conversions, conversions_value) for the campaigns that sell [main categories], and calculate:
- conversion rate = conversions / clicks
- AOV = conversion value / conversions
- break-even CPC = AOV × conversion rate / [target ROAS]
If those campaigns have fewer than 30 conversions, say the number is unreliable and calculate it at account level as well.

Deliver a table with these columns:
- keyword
- monthly searches
- high top-of-page bid
- break-even CPC
- competitor ad message (from their ad copy, if found)
- verdict

Verdict rule: "add" only when the high top-of-page bid is at or below break-even CPC. Otherwise "skip".

For each "add" keyword, list our ad groups and propose the best-fitting target ad group, with one line explaining why. Use phrase match by default, and exact match for keywords with fewer than 300 monthly searches. Show the full add_keywords preview (confirm=false) per ad group and wait for my approval.

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Build intent-based keyword clusters from a few seed keywords

A ranked list of keyword clusters with volume, difficulty and the right page type or ad group for each.

When to use itWhen you are starting keyword research for a business and only have a few seed keywords.

I sell [product or service] in [city or country]. Start from these seed keywords: [3 to 5 seed keywords].

First check seo_history so you reuse earlier results instead of paying for the same query twice. Then use Keyword Planner and SEO keyword research to collect ideas with average monthly searches, competition and keyword difficulty.

Clean the list:
- remove keywords under 30 monthly searches
- remove job, free, DIY, course and competitor-brand terms unless they clearly fit my business
- merge close variants and plurals

Cluster the rest by search intent, with one cluster per distinct need a searcher has. For each cluster give:
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- 5 to 10 supporting keywords
- combined monthly volume and average difficulty
- intent: informational, commercial or transactional
- best use: service page, blog post or a Google Ads ad group

Rank the clusters by volume and fit for a small business with a limited budget. Mark the top 3 to start with and explain why in one line each.

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Turn search terms that convert in ads into organic content clusters

Uses 90 days of converting Google Ads and Microsoft Ads search terms to find topics where you pay for conversions but have weak or no organic visibility. Returns a prioritized content plan and a preview-only list of keyword additions.

When to use itWhen you pay for conversions on search terms but are unsure which topics deserve organic content so you can rely less on ads.

I want to use my ad data to decide what to write about. Use the last 90 days on every source.

1. Pull my Google Ads search terms for the last 90 days (days=90, or an explicit start and end date), sorted by conversions. Keep only terms with at least 1 conversion. If the response is truncated, page through until you have every converting term.
2. If Microsoft Ads is connected, find the default account and pull its search terms for the same 90 days. Keep only terms with at least 1 conversion and add them to the pool, marking which platform each term came from.
3. Group all converting terms into topic clusters by search intent. For each cluster show total cost, conversions and cost per conversion, split by platform where both are present.
4. Find my Search Console property (use [site property] if I named one) and pull organic data for the last 90 days with dimension query, plus a page,query pull so you can see which page ranks for each query. Use a high enough limit to cover the long tail.
5. Match each cluster to the Search Console queries that express the same intent. Use your judgement for close variants and wording differences, and say which queries you counted. Report organic clicks, impressions and average position per cluster, and the page that ranks best for it if there is one.

Classify each cluster:
- Content gap: converts in ads, organic average position worse than 10 or no organic impressions. I should build a page.
- Improve: converts in ads, organic position 4 to 10. Name the existing page that needs strengthening.
- Covered: organic position 1 to 3. Note it as a possible place to test lower ad spend later.

Deliver a table sorted by ad conversions, then the top 5 content-gap clusters with a suggested page title and URL slug for each.

Separately, list my Google Ads keywords (list_entities, entity keywords) and show converting Google search terms that are not yet keywords in the account. For Microsoft terms, just flag them; do not check or change Microsoft keywords. Do not add anything. If you think some Google terms should be added as exact match, tell me which ad group each one belongs in and run add_keywords with confirm=false so I see the exact preview. Wait for my approval before applying.

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Clusters of the real Google Search and Maps queries behind your listing, compared with your services and categories, plus a previewed fix.

When to use itWhen your Business Profile gets views but you suspect your services and categories do not match what people really search for on Google and Maps.

For my Business Profile location [location name], pull the search terms people used on Google Search and Maps to find the listing over the last 3 months.

Cluster the terms into:
- brand searches
- service searches, with one cluster per service
- "near me" and neighborhood or district searches
- problem-based searches, such as a symptom or an issue the customer has

For each cluster show total impressions and the top 5 terms.

Then read my listing details: primary and additional categories, and the services list. Compare them with the clusters and tell me:
- service clusters with real demand that are missing from my services list
- services I list that get almost no searches
- whether an additional category would match a strong cluster. Search the category names to confirm they exist.

Draft the new service entries, with a name and a description of up to 300 characters for each, written around the words people actually search.

Show me the exact changes as a preview first. Do not update the listing until I approve.

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A 12-month calendar showing when each keyword cluster peaks, when to publish content and when to raise or lower ad budgets.

When to use itWhen you want to time content and ad budgets around real seasonal demand instead of guessing when interest peaks.