Account audits

Find wasted spend hidden in location, schedule and device settings

Audits every active Google Ads campaign for waste in location options, out-of-area traffic, cities, hours, devices and networks over 90 days. Delivers one table per area with a verdict and a savings-ordered list of setting changes, applied only after a preview.

When to use it

When your Google Ads CPA is too high and you suspect money is leaking through location, schedule, device or network settings.

What you get

One table per area (location, schedule, device, network) with a keep, lower bid or exclude verdict, and a list of setting changes ordered by money saved, applied only after you approve a preview.

Does it change anything in my account?

Only with your approval. The assistant first shows a preview of every change and waits for your go-ahead.

Works with

Google Ads

Fill in before sending

[account name][target CPA][amount]

Audit the settings of my Google Ads campaigns in [account name] for hidden waste. Use the last 90 days. My target CPA is [target CPA]. My business hours, when someone can answer the phone or reply to a lead, are [business hours, e.g. weekdays 09:00-18:00, Saturday 10:00-14:00]. Start with an account snapshot to list active campaigns, their type and bidding strategy. Then check each active campaign: - Location option: read the current targeting and tell me whether it uses "Presence or interest" instead of "Presence". Show cost and conversions from users who were outside my targeted locations (use user location data via a GAQL query). - Locations: which cities or regions spent more than [amount] with zero conversions, or had a CPA above 1.5x my target. If a campaign uses radius targets, list them too. - Ad schedule: read the current schedule. Break down cost and conversions by day of week and hour. Flag hours and days with CPA above 1.5x target, and spend outside my business hours. - Devices: device CPA vs account average. - Networks: for Search campaigns, read whether Search Partners and Display expansion are on, and compare cost, conversions and CPA by network. Judgement rules: - Ignore segments with fewer than 20 clicks; they are not enough data. - On Smart Bidding campaigns (Maximize Conversions, Target CPA, Target ROAS), bid adjustments for schedule and device are ignored except a -100% device exclusion. Only recommend "lower bid" on Manual CPC or Maximize Clicks campaigns; elsewhere the options are keep or exclude. - Location bid adjustments are not available here, so location verdicts are keep or exclude. Deliverable: one table per area (segment, cost, clicks, conversions, CPA, verdict: keep, lower bid, exclude) and a final list of recommended setting changes, ordered by estimated money saved. For each change name the exact action: switch to "Presence", add location exclusions, replace the ad schedule with specific blocks, set a device bid adjustment, turn Search Partners or Display expansion off, or edit a radius target. Show me a preview of every setting change and wait for my approval before applying it. For schedule changes, show the current schedule next to the new one, because narrowing a schedule means replacing it.

Start with an account snapshot to list active campaigns, their type and bidding strategy. Then check each active campaign:

- Location option: read the current targeting and tell me whether it uses "Presence or interest" instead of "Presence". Show cost and conversions from users who were outside my targeted locations (use user location data via a GAQL query).
- Locations: which cities or regions spent more than [amount] with zero conversions, or had a CPA above 1.5x my target. If a campaign uses radius targets, list them too.
- Ad schedule: read the current schedule. Break down cost and conversions by day of week and hour. Flag hours and days with CPA above 1.5x target, and spend outside my business hours.
- Devices: device CPA vs account average.
- Networks: for Search campaigns, read whether Search Partners and Display expansion are on, and compare cost, conversions and CPA by network.

Judgement rules:
- Ignore segments with fewer than 20 clicks; they are not enough data.
- On Smart Bidding campaigns (Maximize Conversions, Target CPA, Target ROAS), bid adjustments for schedule and device are ignored except a -100% device exclusion. Only recommend "lower bid" on Manual CPC or Maximize Clicks campaigns; elsewhere the options are keep or exclude.
- Location bid adjustments are not available here, so location verdicts are keep or exclude.

Deliverable: one table per area (segment, cost, clicks, conversions, CPA, verdict: keep, lower bid, exclude) and a final list of recommended setting changes, ordered by estimated money saved. For each change name the exact action: switch to "Presence", add location exclusions, replace the ad schedule with specific blocks, set a device bid adjustment, turn Search Partners or Display expansion off, or edit a radius target.

Show me a preview of every setting change and wait for my approval before applying it. For schedule changes, show the current schedule next to the new one, because narrowing a schedule means replacing it.

Open in Claude Open in ChatGPT Discuss in the forum

More prompts

Account auditsChanges after your approval

Find wasted search terms and build a safe negative keyword list

A themed table of money-wasting search terms with ready-to-apply negatives and projected savings, applied only after you approve.

When to use itWhen you feel your Google Ads budget is going to searches that never convert, such as jobs, free, DIY or the wrong location, and you want them blocked safely.

Find the search terms wasting money in my Google Ads account [account name] over the last 60 days.

Use the search terms report and the smart negative keyword suggestions. First read all my existing negatives (campaign level, ad group level and shared lists) so you do not suggest duplicates.

Flag a term as waste if:
- it spent more than [amount] with zero conversions, or
- it clearly has the wrong intent (jobs, free, DIY, second hand, places I do not serve, competitor names), regardless of spend.

Deliver a table with these columns: search term, campaign, cost, clicks, conversions, suggested negative, match type (exact or phrase), level (campaign, ad group or shared list), and a one-line reason. Group rows into themes and show the total spend these terms took in 60 days.

Rules: never block a term that converted at least once. Warn me if a negative would also block one of my converting keywords.

Then show a preview of exactly what you would add and wait for my approval before applying anything.

Account auditsChanges after your approval

Check conversion tracking before trusting any CPA or bidding decision

A pass/fail check of your conversion setup across Google Ads, GA4 and Tag Manager, with the fixes that stop Smart Bidding from optimising toward the wrong action.

When to use itWhen your CPA or conversion numbers look off, or before you change bids or budgets, and you are not sure your conversion tracking is counting the right things.

Before I make any optimisation decisions, check whether conversion tracking in my Google Ads account [account name] can be trusted. Use the last 30 days.

Check and report pass/fail for each:
- primary conversion actions that recorded zero conversions, or are paused or removed
- the same lead counted twice (for example a Google Ads tag and an imported GA4 key event both set as primary for the same form)
- weak actions set as primary, such as page views, scrolls or button clicks
- lead actions counting "every" instead of "one"
- lookback windows and default values that make no sense for my business
- Google Ads conversions vs GA4 key events for the same action: flag any gap above 20%
- in Tag Manager, whether a conversion tag exists for each primary action and fires on the right trigger

Deliverable: a checklist table (check, status, evidence, fix), then a short verdict: can I trust my CPA today, yes or no.

If a primary/secondary setting should change, show me a preview of the exact change and wait for my approval. Do not change anything silently.

Account auditsChanges after your approval

Spot suspicious clicks and block fraudulent IPs after review

A scored list of suspicious IP addresses tied to campaign anomalies, with a blocking plan you approve before anything is excluded.

When to use itWhen clicks jump but conversions do not, or you suspect bots, competitors or fake clicks are draining your Google Ads budget.

Account auditsChanges after your approval

Clean up weak ads, disapprovals and missing extensions

A per-ad-group checklist of ad strength, underperforming headlines, policy issues and extension gaps, plus draft replacement copy.

When to use itWhen your Google Ads ads have low ad strength, disapprovals, poor CTR or missing sitelinks and callouts, and you want clear fixes with ready replacement copy.

Audit the ads and extensions in my Google Ads account [account name]. Use the last 60 days.

For each active Search ad group, check:
- ad strength of every responsive search ad, and Google's action items for improving it
- headlines and descriptions with at least 1,000 impressions whose CTR is below half the ad group average
- headlines pinned without a clear reason (pinning limits combinations)
- disapproved or limited ads and the exact policy reason
- extensions: fewer than 4 sitelinks, no callouts, no structured snippets, or no call extension; also sitelinks that got impressions but zero clicks

Deliverables:
1. A checklist table per ad group: issue, evidence, fix.
2. For each weak headline or description, 2 replacement drafts that include the ad group's main keyword and a concrete benefit or offer from my business: [main offer or USP]. Respect the 30 and 90 character limits.
3. For each disapproval, what to change to get it approved.

Edit existing ads in place rather than creating new ones, so performance history is kept. Show me a preview of every edit and wait for my approval.