SEO and content

Full organic search audit with the five fixes to make first

One read-only pass over demand, topic clusters, page ownership, snippet CTR, second-page chances, technical health, AI Overview citations and the business value of organic pages, ending with five prioritised fixes.

When to use it

When you want to know why organic search is underperforming and need a ranked list of what to fix first, based on Search Console, GA4 and a site crawl.

What you get

A management summary, a topic cluster table, severity-ranked findings with numbers, and five prioritised fixes with the expected effect and how to measure it 28 days later.

Does it change anything in my account?

No. The assistant only reads your data and reports back.

Works with

Search Console, GA4, SEO Intelligence

Fill in before sending

[site URL][site property][GA4 property]

Run a complete organic search audit for [site URL] using Search Console property [site property] and GA4 property [GA4 property]. Use the last 90 days and check the period every tool returns. This is read only. 1. Demand and visibility. Pull totals, then queries sorted by impressions and the page,query breakdown, both with a high limit. Remove automated queries. Separate brand from non-brand and report the share of clicks for each. 2. Topic clusters. Group queries by intent and topic. For each cluster give clicks, impressions, CTR, average position and the page that takes most impressions. Resolve URLs to their final live address and keep language versions apart before you decide that two pages compete. 3. Ownership and cannibalization. Flag clusters where two pages in the same language each take at least 10% of impressions, and queries where a page with the wrong intent ranks, such as a blog post for a product query. 4. Snippet performance. Using the last 28 days at page level, group pages ranking 1 to 3, 4 to 6 and 7 to 10, compute each group's median CTR from the data, and flag pages at least 30% below their group's median. Say when a group has fewer than five pages. 5. Second-page opportunities. List queries at average position 8 to 20 ranked by the extra monthly clicks a move to position 4 would bring, assuming a 7% CTR at position 4. 6. Technical health. Run seo_site_crawl and report broken pages, duplicate titles and missing H1s. Use gsc_inspect_urls on the twenty pages with the most impressions to confirm they are indexed with the canonical you expect. 7. AI answers. For the 15 non-brand queries with the most impressions, use seo_ai_overview with my domain as the target and record whether an AI Overview appears, whether I am cited and which domains are cited instead. 8. Business value. From GA4, list organic landing pages with sessions and key events. Before you trust key events, check the ratio of each key event to the users who triggered it, and the share of key events credited to login or payment domains. Report those numbers even if they look fine. Deliver: 1. a one-paragraph summary for management, 2. the cluster table, 3. a findings list in which every item has a severity (critical, high or medium), the evidence in numbers and the page or setting it concerns, 4. the five fixes to make first, each with the expected effect and how I should measure it 28 days later. Name the limits of the data where they matter: Search Console hides some queries for privacy, GA4 sessions and Search Console clicks are counted differently, and consent banners hide part of GA4 traffic. Do not change anything.

1. Demand and visibility. Pull totals, then queries sorted by impressions and the page,query breakdown, both with a high limit. Remove automated queries. Separate brand from non-brand and report the share of clicks for each.
2. Topic clusters. Group queries by intent and topic. For each cluster give clicks, impressions, CTR, average position and the page that takes most impressions. Resolve URLs to their final live address and keep language versions apart before you decide that two pages compete.
3. Ownership and cannibalization. Flag clusters where two pages in the same language each take at least 10% of impressions, and queries where a page with the wrong intent ranks, such as a blog post for a product query.
4. Snippet performance. Using the last 28 days at page level, group pages ranking 1 to 3, 4 to 6 and 7 to 10, compute each group's median CTR from the data, and flag pages at least 30% below their group's median. Say when a group has fewer than five pages.
5. Second-page opportunities. List queries at average position 8 to 20 ranked by the extra monthly clicks a move to position 4 would bring, assuming a 7% CTR at position 4.
6. Technical health. Run seo_site_crawl and report broken pages, duplicate titles and missing H1s. Use gsc_inspect_urls on the twenty pages with the most impressions to confirm they are indexed with the canonical you expect.
7. AI answers. For the 15 non-brand queries with the most impressions, use seo_ai_overview with my domain as the target and record whether an AI Overview appears, whether I am cited and which domains are cited instead.
8. Business value. From GA4, list organic landing pages with sessions and key events. Before you trust key events, check the ratio of each key event to the users who triggered it, and the share of key events credited to login or payment domains. Report those numbers even if they look fine.

Deliver:
1. a one-paragraph summary for management,
2. the cluster table,
3. a findings list in which every item has a severity (critical, high or medium), the evidence in numbers and the page or setting it concerns,
4. the five fixes to make first, each with the expected effect and how I should measure it 28 days later.

Name the limits of the data where they matter: Search Console hides some queries for privacy, GA4 sessions and Search Console clicks are counted differently, and consent banners hide part of GA4 traffic. Do not change anything.

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SEO and contentRead-only

Build intent-based keyword clusters from a few seed keywords

A ranked list of keyword clusters with volume, difficulty and the right page type or ad group for each.

When to use itWhen you are starting keyword research for a business and only have a few seed keywords.

I sell [product or service] in [city or country]. Start from these seed keywords: [3 to 5 seed keywords].

First check seo_history so you reuse earlier results instead of paying for the same query twice. Then use Keyword Planner and SEO keyword research to collect ideas with average monthly searches, competition and keyword difficulty.

Clean the list:
- remove keywords under 30 monthly searches
- remove job, free, DIY, course and competitor-brand terms unless they clearly fit my business
- merge close variants and plurals

Cluster the rest by search intent, with one cluster per distinct need a searcher has. For each cluster give:
- cluster name and head keyword
- 5 to 10 supporting keywords
- combined monthly volume and average difficulty
- intent: informational, commercial or transactional
- best use: service page, blog post or a Google Ads ad group

Rank the clusters by volume and fit for a small business with a limited budget. Mark the top 3 to start with and explain why in one line each.

SEO and contentChanges after your approval

Turn search terms that convert in ads into organic content clusters

Uses 90 days of converting Google Ads and Microsoft Ads search terms to find topics where you pay for conversions but have weak or no organic visibility. Returns a prioritized content plan and a preview-only list of keyword additions.

When to use itWhen you pay for conversions on search terms but are unsure which topics deserve organic content so you can rely less on ads.

I want to use my ad data to decide what to write about. Use the last 90 days on every source.

1. Pull my Google Ads search terms for the last 90 days (days=90, or an explicit start and end date), sorted by conversions. Keep only terms with at least 1 conversion. If the response is truncated, page through until you have every converting term.
2. If Microsoft Ads is connected, find the default account and pull its search terms for the same 90 days. Keep only terms with at least 1 conversion and add them to the pool, marking which platform each term came from.
3. Group all converting terms into topic clusters by search intent. For each cluster show total cost, conversions and cost per conversion, split by platform where both are present.
4. Find my Search Console property (use [site property] if I named one) and pull organic data for the last 90 days with dimension query, plus a page,query pull so you can see which page ranks for each query. Use a high enough limit to cover the long tail.
5. Match each cluster to the Search Console queries that express the same intent. Use your judgement for close variants and wording differences, and say which queries you counted. Report organic clicks, impressions and average position per cluster, and the page that ranks best for it if there is one.

Classify each cluster:
- Content gap: converts in ads, organic average position worse than 10 or no organic impressions. I should build a page.
- Improve: converts in ads, organic position 4 to 10. Name the existing page that needs strengthening.
- Covered: organic position 1 to 3. Note it as a possible place to test lower ad spend later.

Deliver a table sorted by ad conversions, then the top 5 content-gap clusters with a suggested page title and URL slug for each.

Separately, list my Google Ads keywords (list_entities, entity keywords) and show converting Google search terms that are not yet keywords in the account. For Microsoft terms, just flag them; do not check or change Microsoft keywords. Do not add anything. If you think some Google terms should be added as exact match, tell me which ad group each one belongs in and run add_keywords with confirm=false so I see the exact preview. Wait for my approval before applying.

SEO and contentChanges after your approval

Cluster the searches that find my Business Profile and fix my services

Clusters of the real Google Search and Maps queries behind your listing, compared with your services and categories, plus a previewed fix.

When to use itWhen your Business Profile gets views but you suspect your services and categories do not match what people really search for on Google and Maps.

For my Business Profile location [location name], pull the search terms people used on Google Search and Maps to find the listing over the last 3 months.

Cluster the terms into:
- brand searches
- service searches, with one cluster per service
- "near me" and neighborhood or district searches
- problem-based searches, such as a symptom or an issue the customer has

For each cluster show total impressions and the top 5 terms.

Then read my listing details: primary and additional categories, and the services list. Compare them with the clusters and tell me:
- service clusters with real demand that are missing from my services list
- services I list that get almost no searches
- whether an additional category would match a strong cluster. Search the category names to confirm they exist.

Draft the new service entries, with a name and a description of up to 300 characters for each, written around the words people actually search.

Show me the exact changes as a preview first. Do not update the listing until I approve.

SEO and contentRead-only

Build a seasonal content and ad calendar from keyword demand

A 12-month calendar showing when each keyword cluster peaks, when to publish content and when to raise or lower ad budgets.

When to use itWhen you want to time content and ad budgets around real seasonal demand instead of guessing when interest peaks.