Account audits

GA4 lead measurement and Google Ads link checklist

Checks that a GA4 property tracks leads correctly, flags events that should be key events or fire too often, and confirms the Google Ads link and paid traffic attribution.

When to use it

When you are not sure your website leads are tracked correctly in GA4 or that Google Ads receives them.

What you get

A checklist marking each item OK or Missing, the events that should become key events, and warnings for events that fire too often.

Does it change anything in my account?

Only with your approval. The assistant first shows a preview of every change and waits for your go-ahead.

Works with

GA4, Google Ads

Fill in before sending

[property name][account name][contact page path][thank-you page path, if any]

Check that GA4 property [property name] measures leads properly for a local service business and feeds Google Ads correctly. Use the last 28 days. 1. List the data streams with their measurement IDs and the site URL each one is bound to. 2. List the key events with their counting method. Then run a report split by event name, so every event in the property appears with its event count. Mark which ones are key events and which are not. Pay attention to lead-related events that are not key events yet, such as form_start, form_submit, generate_lead, and any phone or WhatsApp click events. 3. Find my Google Ads account [account name] and its 10-digit ID, then confirm whether the property is linked to it. 4. Show sessions and key events by session source/medium. I want to see whether paid traffic arrives as google / cpc rather than referral or (not set). 5. Pull sessions by page for my contact page [contact page path] and my thank-you page [thank-you page path, if any]. Over-firing rule: a form-based lead key event (form_submit, generate_lead or similar) should not fire more often than there are sessions on the page where the form sits. Flag any form key event whose count is higher than the sessions on [contact page path], and flag it as likely double counting if its count is more than 1.5 times those sessions. Phone and WhatsApp click events can fire from every page, so compare those against total sessions instead and flag them if they exceed 10% of all sessions. Deliver: - a checklist with OK or Missing for each item: data stream present, lead key event exists, counting method sensible, Ads link present, paid traffic tagged as google / cpc, - the events that should become key events, with a reason for each and the counting method you recommend, - the over-firing warnings from the rule above, with the numbers behind each one. For any key event to create or any Ads link to set up, show me a preview and wait for my approval.

Check that GA4 property [property name] measures leads properly for a local service business and feeds Google Ads correctly. Use the last 28 days.

1. List the data streams with their measurement IDs and the site URL each one is bound to.
2. List the key events with their counting method. Then run a report split by event name, so every event in the property appears with its event count. Mark which ones are key events and which are not. Pay attention to lead-related events that are not key events yet, such as form_start, form_submit, generate_lead, and any phone or WhatsApp click events.
3. Find my Google Ads account [account name] and its 10-digit ID, then confirm whether the property is linked to it.
4. Show sessions and key events by session source/medium. I want to see whether paid traffic arrives as google / cpc rather than referral or (not set).
5. Pull sessions by page for my contact page [contact page path] and my thank-you page [thank-you page path, if any].

Over-firing rule: a form-based lead key event (form_submit, generate_lead or similar) should not fire more often than there are sessions on the page where the form sits. Flag any form key event whose count is higher than the sessions on [contact page path], and flag it as likely double counting if its count is more than 1.5 times those sessions. Phone and WhatsApp click events can fire from every page, so compare those against total sessions instead and flag them if they exceed 10% of all sessions.

Deliver:
- a checklist with OK or Missing for each item: data stream present, lead key event exists, counting method sensible, Ads link present, paid traffic tagged as google / cpc,
- the events that should become key events, with a reason for each and the counting method you recommend,
- the over-firing warnings from the rule above, with the numbers behind each one.

For any key event to create or any Ads link to set up, show me a preview and wait for my approval.

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More prompts

Account auditsChanges after your approval

Find wasted search terms and build a safe negative keyword list

A themed table of money-wasting search terms with ready-to-apply negatives and projected savings, applied only after you approve.

When to use itWhen you feel your Google Ads budget is going to searches that never convert, such as jobs, free, DIY or the wrong location, and you want them blocked safely.

Find the search terms wasting money in my Google Ads account [account name] over the last 60 days.

Use the search terms report and the smart negative keyword suggestions. First read all my existing negatives (campaign level, ad group level and shared lists) so you do not suggest duplicates.

Flag a term as waste if:
- it spent more than [amount] with zero conversions, or
- it clearly has the wrong intent (jobs, free, DIY, second hand, places I do not serve, competitor names), regardless of spend.

Deliver a table with these columns: search term, campaign, cost, clicks, conversions, suggested negative, match type (exact or phrase), level (campaign, ad group or shared list), and a one-line reason. Group rows into themes and show the total spend these terms took in 60 days.

Rules: never block a term that converted at least once. Warn me if a negative would also block one of my converting keywords.

Then show a preview of exactly what you would add and wait for my approval before applying anything.

Account auditsChanges after your approval

Check conversion tracking before trusting any CPA or bidding decision

A pass/fail check of your conversion setup across Google Ads, GA4 and Tag Manager, with the fixes that stop Smart Bidding from optimising toward the wrong action.

When to use itWhen your CPA or conversion numbers look off, or before you change bids or budgets, and you are not sure your conversion tracking is counting the right things.

Before I make any optimisation decisions, check whether conversion tracking in my Google Ads account [account name] can be trusted. Use the last 30 days.

Check and report pass/fail for each:
- primary conversion actions that recorded zero conversions, or are paused or removed
- the same lead counted twice (for example a Google Ads tag and an imported GA4 key event both set as primary for the same form)
- weak actions set as primary, such as page views, scrolls or button clicks
- lead actions counting "every" instead of "one"
- lookback windows and default values that make no sense for my business
- Google Ads conversions vs GA4 key events for the same action: flag any gap above 20%
- in Tag Manager, whether a conversion tag exists for each primary action and fires on the right trigger

Deliverable: a checklist table (check, status, evidence, fix), then a short verdict: can I trust my CPA today, yes or no.

If a primary/secondary setting should change, show me a preview of the exact change and wait for my approval. Do not change anything silently.

Account auditsChanges after your approval

Spot suspicious clicks and block fraudulent IPs after review

A scored list of suspicious IP addresses tied to campaign anomalies, with a blocking plan you approve before anything is excluded.

When to use itWhen clicks jump but conversions do not, or you suspect bots, competitors or fake clicks are draining your Google Ads budget.

Account auditsChanges after your approval

Clean up weak ads, disapprovals and missing extensions

A per-ad-group checklist of ad strength, underperforming headlines, policy issues and extension gaps, plus draft replacement copy.

When to use itWhen your Google Ads ads have low ad strength, disapprovals, poor CTR or missing sitelinks and callouts, and you want clear fixes with ready replacement copy.

Audit the ads and extensions in my Google Ads account [account name]. Use the last 60 days.

For each active Search ad group, check:
- ad strength of every responsive search ad, and Google's action items for improving it
- headlines and descriptions with at least 1,000 impressions whose CTR is below half the ad group average
- headlines pinned without a clear reason (pinning limits combinations)
- disapproved or limited ads and the exact policy reason
- extensions: fewer than 4 sitelinks, no callouts, no structured snippets, or no call extension; also sitelinks that got impressions but zero clicks

Deliverables:
1. A checklist table per ad group: issue, evidence, fix.
2. For each weak headline or description, 2 replacement drafts that include the ad group's main keyword and a concrete benefit or offer from my business: [main offer or USP]. Respect the 30 and 90 character limits.
3. For each disapproval, what to change to get it approved.

Edit existing ads in place rather than creating new ones, so performance history is kept. Show me a preview of every edit and wait for my approval.