Account audits

LinkedIn conversion tracking audit: is every campaign measured?

Maps every LinkedIn conversion rule to the ad sets it is attached to, checks which rules actually recorded conversions, flags unmeasured spend, dead or duplicate rules and objective mismatches, and previews every attach or detach before applying it.

When to use it

When you are unsure whether your LinkedIn campaigns are tracking conversions correctly, or leads and cost per conversion look wrong.

What you get

A table of every ad set with its attached conversions, spend and issues found, a prioritized fix list, and a preview of each attach or detach for your approval.

Does it change anything in my account?

Only with your approval. The assistant first shows a preview of every change and waits for your go-ahead.

Works with

LinkedIn Ads

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[account]

Check whether LinkedIn Ads account [account] measures what management will ask about. Remember that LinkedIn's API "campaigns" are the "ad sets" in Campaign Manager; report at ad set level and show the parent campaign (campaign group) next to each one. 1. List every conversion tracking rule with list_linkedin_conversions: type, enabled status, attribution windows, URL rules and the ad sets each rule is associated with. If the list is marked truncated, say so. 2. Pull the last 30 days from linkedin_campaign_analytics with pivot CAMPAIGN,CONVERSION to see how many conversions each rule recorded per ad set, and with pivot CAMPAIGN for spend, clicks, conversions and cost per conversion per ad set. 3. Get each ad set's objective and status from list_linkedin_campaigns, and group status from list_linkedin_campaign_groups (a paused group stops its ad sets even if they read ACTIVE). Flag these issues: - Active ad sets that spend but have no conversion attached. - Enabled conversion rules with zero conversions in 30 days. - Likely duplicate rules that could double count the same action (same type and overlapping URL rules attached to the same ad set). Tell me why you think they overlap. - Site-wide rules (for example "All Pages") that inflate conversion counts. - Ad sets whose attached conversion does not match their objective. For example, a lead ad set that only tracks page views. Deliver a table (campaign, ad set, objective, attached conversions, spend, conversions, cost per conversion, issue) and a short fix list in priority order. If an ad set needs a conversion attached or detached, prepare it with attach_linkedin_conversion or detach_linkedin_conversion using confirm=false and show me a preview of each one. Before any detach, check whether the ad set uses MAX_CONVERSION bidding and this is its last conversion, because that can stop delivery. Wait for my approval before applying anything.

1. List every conversion tracking rule with list_linkedin_conversions: type, enabled status, attribution windows, URL rules and the ad sets each rule is associated with. If the list is marked truncated, say so.
2. Pull the last 30 days from linkedin_campaign_analytics with pivot CAMPAIGN,CONVERSION to see how many conversions each rule recorded per ad set, and with pivot CAMPAIGN for spend, clicks, conversions and cost per conversion per ad set.
3. Get each ad set's objective and status from list_linkedin_campaigns, and group status from list_linkedin_campaign_groups (a paused group stops its ad sets even if they read ACTIVE).

Flag these issues:
- Active ad sets that spend but have no conversion attached.
- Enabled conversion rules with zero conversions in 30 days.
- Likely duplicate rules that could double count the same action (same type and overlapping URL rules attached to the same ad set). Tell me why you think they overlap.
- Site-wide rules (for example "All Pages") that inflate conversion counts.
- Ad sets whose attached conversion does not match their objective. For example, a lead ad set that only tracks page views.

Deliver a table (campaign, ad set, objective, attached conversions, spend, conversions, cost per conversion, issue) and a short fix list in priority order.

If an ad set needs a conversion attached or detached, prepare it with attach_linkedin_conversion or detach_linkedin_conversion using confirm=false and show me a preview of each one. Before any detach, check whether the ad set uses MAX_CONVERSION bidding and this is its last conversion, because that can stop delivery. Wait for my approval before applying anything.

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Account auditsChanges after your approval

Find wasted search terms and build a safe negative keyword list

A themed table of money-wasting search terms with ready-to-apply negatives and projected savings, applied only after you approve.

When to use itWhen you feel your Google Ads budget is going to searches that never convert, such as jobs, free, DIY or the wrong location, and you want them blocked safely.

Find the search terms wasting money in my Google Ads account [account name] over the last 60 days.

Use the search terms report and the smart negative keyword suggestions. First read all my existing negatives (campaign level, ad group level and shared lists) so you do not suggest duplicates.

Flag a term as waste if:
- it spent more than [amount] with zero conversions, or
- it clearly has the wrong intent (jobs, free, DIY, second hand, places I do not serve, competitor names), regardless of spend.

Deliver a table with these columns: search term, campaign, cost, clicks, conversions, suggested negative, match type (exact or phrase), level (campaign, ad group or shared list), and a one-line reason. Group rows into themes and show the total spend these terms took in 60 days.

Rules: never block a term that converted at least once. Warn me if a negative would also block one of my converting keywords.

Then show a preview of exactly what you would add and wait for my approval before applying anything.

Account auditsChanges after your approval

Check conversion tracking before trusting any CPA or bidding decision

A pass/fail check of your conversion setup across Google Ads, GA4 and Tag Manager, with the fixes that stop Smart Bidding from optimising toward the wrong action.

When to use itWhen your CPA or conversion numbers look off, or before you change bids or budgets, and you are not sure your conversion tracking is counting the right things.

Before I make any optimisation decisions, check whether conversion tracking in my Google Ads account [account name] can be trusted. Use the last 30 days.

Check and report pass/fail for each:
- primary conversion actions that recorded zero conversions, or are paused or removed
- the same lead counted twice (for example a Google Ads tag and an imported GA4 key event both set as primary for the same form)
- weak actions set as primary, such as page views, scrolls or button clicks
- lead actions counting "every" instead of "one"
- lookback windows and default values that make no sense for my business
- Google Ads conversions vs GA4 key events for the same action: flag any gap above 20%
- in Tag Manager, whether a conversion tag exists for each primary action and fires on the right trigger

Deliverable: a checklist table (check, status, evidence, fix), then a short verdict: can I trust my CPA today, yes or no.

If a primary/secondary setting should change, show me a preview of the exact change and wait for my approval. Do not change anything silently.

Account auditsChanges after your approval

Spot suspicious clicks and block fraudulent IPs after review

A scored list of suspicious IP addresses tied to campaign anomalies, with a blocking plan you approve before anything is excluded.

When to use itWhen clicks jump but conversions do not, or you suspect bots, competitors or fake clicks are draining your Google Ads budget.

Account auditsChanges after your approval

Clean up weak ads, disapprovals and missing extensions

A per-ad-group checklist of ad strength, underperforming headlines, policy issues and extension gaps, plus draft replacement copy.

When to use itWhen your Google Ads ads have low ad strength, disapprovals, poor CTR or missing sitelinks and callouts, and you want clear fixes with ready replacement copy.

Audit the ads and extensions in my Google Ads account [account name]. Use the last 60 days.

For each active Search ad group, check:
- ad strength of every responsive search ad, and Google's action items for improving it
- headlines and descriptions with at least 1,000 impressions whose CTR is below half the ad group average
- headlines pinned without a clear reason (pinning limits combinations)
- disapproved or limited ads and the exact policy reason
- extensions: fewer than 4 sitelinks, no callouts, no structured snippets, or no call extension; also sitelinks that got impressions but zero clicks

Deliverables:
1. A checklist table per ad group: issue, evidence, fix.
2. For each weak headline or description, 2 replacement drafts that include the ad group's main keyword and a concrete benefit or offer from my business: [main offer or USP]. Respect the 30 and 90 character limits.
3. For each disapproval, what to change to get it approved.

Edit existing ads in place rather than creating new ones, so performance history is kept. Show me a preview of every edit and wait for my approval.