Organic landing pages ranked by business value, Search Console plus GA4
Joins Search Console page data with GA4 organic landing page sessions and key events, sorts pages into push, fix, protect and deprioritize groups, and names the 3 pages with the biggest upside.
When to use it
When you want to know which organic pages actually bring conversions, not just clicks, and where to focus SEO effort.
What you get
A table joining Search Console and GA4 per landing page, grouped into push, fix, protect and deprioritize, plus the 3 pages with the biggest upside.
Does it change anything in my account?
No. The assistant only reads your data and reports back.
Management wants to know which organic pages actually bring business, not just traffic.
1) List the GA4 key events for [GA4 property] and confirm which ones count as business conversions: [key event names]. Tell me if the property has other key events too, because GA4 reports key events as one combined total.
2) For the last 90 days, pull Search Console clicks, impressions and average position per page for [property URL], with a limit high enough to cover all pages with clicks.
3) For the same 90 days, pull GA4 sessions and key events by landing page split by channel, and keep only the Organic Search rows.
- If the business events are the only key events in the property, use that key event count directly.
- If there are other key events, also pull landing page by event name and use it to estimate the share of each page's key events that are business events. Say clearly that this split covers all channels, so the organic figure is an estimate.
4) Join the two sources by URL path: strip the hostname, query strings and fragments, lowercase, and treat a trailing slash as the same page. List the pages that appear in only one source. Build a table with these columns:
- page
- organic clicks
- average position
- organic sessions
- key events (business only)
- conversion rate (key events divided by organic sessions)
Leave pages with fewer than 30 organic sessions out of the median calculation, since their conversion rate is noise, and list them separately.
Then sort the pages into four groups. If I have not given a [click threshold], use the median organic clicks of the included pages and tell me the number.
- Push SEO: conversion rate above the site median but fewer clicks than the threshold.
- Fix conversion: clicks above the threshold but conversion rate below half of the median.
- Protect: clicks above the threshold and conversion rate above the median.
- Deprioritize: everything else.
Add a short note under the table on data limits: Search Console clicks and GA4 sessions are counted differently, consent banners hide part of GA4 traffic, and GA4 attributes key events to the landing page of the session.
Close with the 3 pages where one improvement (better rankings for Push SEO pages, a better offer or form for Fix conversion pages) would add the most conversions, with a rough estimate of the gain and how you calculated it.
Uses 90 days of converting Google Ads and Microsoft Ads search terms to find topics where you pay for conversions but have weak or no organic visibility. Returns a prioritized content plan and a preview-only list of keyword additions.
When to use itWhen you pay for conversions on search terms but are unsure which topics deserve organic content so you can rely less on ads.
Clusters of the real Google Search and Maps queries behind your listing, compared with your services and categories, plus a previewed fix.
When to use itWhen your Business Profile gets views but you suspect your services and categories do not match what people really search for on Google and Maps.