Rank LinkedIn corporate gifting ads by messaging angle
Pull 90 days of creative-level LinkedIn performance, read the real copy (including post-based ads), group creatives by messaging angle, and get a scale/test/drop verdict plus an approval-gated pause list.
When to use it
When you run LinkedIn ads for corporate gifting or B2B and need to know which messaging angles earn their spend and which to cut.
What you get
An angle summary table, best and worst creatives with copy quoted, a scale/test/drop verdict per angle, and zero-conversion creatives paused after your approval.
Does it change anything in my account?
Only with your approval. The assistant first shows a preview of every change and waits for your go-ahead.
Works with
LinkedIn Ads
Fill in before sending
[ad account][target cost per conversion]
We use LinkedIn to sell corporate gifting and bulk orders. Work in LinkedIn ad account [ad account]. If you are not sure of the account id, list my connected LinkedIn ad accounts first.
1) Performance: run a LinkedIn performance report with pivot CREATIVE for the last 90 days. For each creative get spend, impressions, clicks, CTR (clicks divided by impressions), conversions and cost per conversion. Count website conversions, and also lead form leads if any campaign is a Lead Gen campaign, and tell me which conversion type you used. Also request conversion value.
2) Conversion value check: list the account's conversion tracking rules and check whether any of them carries a conversion value. If no value is tracked, or the report returns zero value for every creative, write "not tracked" in the value columns and do not estimate it.
3) Real copy: list all creatives in the account to get names, formats, headlines, descriptions and landing pages. For post-based ads (Sponsored Content, Document Ads, Thought Leader Ads) the copy is not in that list, so read the actual ad copy for those creatives by passing their ids in batches of up to 60. If the creative list is flagged as truncated, or copy cannot be retrieved for some ads, tell me which ones and leave them out of the angle analysis.
4) Classify each creative by its main angle from the copy. Use these categories: unit price or volume discount, logo customization, delivery speed, gifting occasion (employees, clients, events), minimum order or ease of ordering, and other. If a creative mixes angles, pick the dominant one and note the secondary one.
Deliver:
1) An angle summary table with these columns: angle, number of creatives, spend, CTR, conversions, cost per conversion, value per conversion (or "not tracked").
2) The best and the worst creative within each angle, with their copy quoted. Flag any angle where the sample is too small to judge (for example under 1,000 impressions or under 3 conversions in total).
3) Which angle to scale, which to test further, and which to drop, with one line of reasoning each.
Decision rule: propose pausing any creative that has spent more than 2x [target cost per conversion] with zero conversions. Show that pause list as a preview (confirm=false) with creative id, campaign, spend and copy, and wait for my approval. Only after I approve, set those creatives to PAUSED. Creatives that are under review cannot be paused, so list them separately instead of trying.
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