Rewrite meta titles and descriptions for pages with low organic CTR
Finds page-one pages that get impressions but few clicks, compares them to your site-wide CTR, and rewrites their meta title and description around the queries that actually bring them traffic.
When to use it
When your pages rank on page one and get impressions but few clicks, so your titles and descriptions are probably not convincing.
What you get
A table of up to 10 pages with current and proposed meta titles and descriptions, and after your approval the approved rows are written to WordPress, the cache is purged and the new tags are verified.
Does it change anything in my account?
Only with your approval. The assistant first shows a preview of every change and waits for your go-ahead.
Works with
Search Console, WordPress
Fill in before sending
[Search Console property][WordPress site]
Use Search Console property [Search Console property] and WordPress site [WordPress site].
Step 1. Baseline. Pull the last 90 days with dimension "date" and add up total clicks and total impressions. Site average CTR = total clicks / total impressions. Show this number first.
Step 2. Candidates. Pull the last 90 days by page, sorted by impressions. Keep pages with at least 500 impressions, an average position between 1 and 10, and a CTR below 2%. Take the top 10 by impressions.
Step 3. For each of those 10 pages:
- Pull the queries for that page only (dimension "query", filtered to the page URL, sorted by impressions) and keep the top 5.
- Find the matching WordPress post or page ID by searching for its slug. If a URL has no clear match (archive, category, home page), mark it and move on.
- Read its current meta title and meta description from the SEO plugin.
Skip any page whose current title already contains its main query AND whose CTR is within 20% of the site average from Step 1. Say why you skipped it.
Deliver a table with these columns: URL, post ID, impressions, CTR, position, main queries, current title, current description, proposed title, proposed description.
- Proposed title: max 60 characters, main query near the start.
- Proposed description: max 155 characters, one concrete benefit and a call to action.
- Use only facts that are on the page. Do not invent prices, guarantees or numbers.
This table is the preview. Do not write any SEO field until I approve. After I approve, write only the approved rows (overwrite the existing values only for those rows), then purge the cache so the new tags go live, and read the SEO fields back for each changed page to confirm they landed.
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