SEO and content

Rewrite titles and meta descriptions on pages with below-par organic CTR

Benchmarks each page's CTR against the site's own median for its position band, rewrites titles and descriptions for the weakest high-impression pages, and applies only approved values in WordPress.

When to use it

When some pages get plenty of impressions but fewer clicks than they should for their position.

What you get

A table of the 10 weakest pages with two title and description options each, applied in WordPress only after your approval, plus a baseline table to measure the effect in 28 days.

Does it change anything in my account?

Only with your approval. The assistant first shows a preview of every change and waits for your go-ahead.

Works with

Search Console, WordPress, SEO Intelligence

Fill in before sending

[property]

For the Search Console property [property], find pages whose snippet is losing clicks. 1. Confirm the property with gsc_list_sites and the matching site with list_wordpress_sites. 2. Pull gsc_performance with dimension page for the last 28 days, sorted by impressions. Keep pages with at least 1,000 impressions and an average position of 10 or better. 3. Group them into position bands 1-3, 4-6 and 7-10 and calculate the site's median CTR for each band yourself from these rows. Show the medians and how many pages each band holds; if a band has fewer than 5 pages, say the median is weak. 4. Flag pages whose CTR is at least 30% below their band's median. 5. For the 10 flagged pages with the most impressions: - Find the WordPress ID by searching wordpress_list_posts (types post and page) with words from the slug, and confirm the link matches the URL. - Read the current meta title and description with wordpress_seo. - Pull gsc_performance with dimension query filtered to that page and list the top 3 queries by impressions. 6. Deliver a table with these columns: URL, position, CTR, band median, current title, current description, top 3 queries, and two rewrite options. Each title must be 60 characters or fewer and include the main query. Each description must be 155 characters or fewer, with a concrete benefit or proof point taken from the page itself. 7. Flag pages where Google is likely rewriting the title: the current title is over 60 characters, is empty, or does not match the intent of the top queries. If I approve the credits, check the 3 most important ones with seo_serp_analysis on their main query to see the title Google actually shows. Do not change anything yet. After I choose an option per page, show the final values as a preview table. Wait for my confirmation, then apply them with wordpress_set_seo (overwrite=true where a value exists), read each back with wordpress_seo, run wordpress_purge_cache, and spot-check one page with site_read_url (outline=true). Record today's date and each page's baseline CTR and position in a final table. There is no scheduler, so in 28 days I will rerun gsc_performance for the 28 days after that date and compare.

For the Search Console property [property], find pages whose snippet is losing clicks.

1. Confirm the property with gsc_list_sites and the matching site with list_wordpress_sites.
2. Pull gsc_performance with dimension page for the last 28 days, sorted by impressions. Keep pages with at least 1,000 impressions and an average position of 10 or better.
3. Group them into position bands 1-3, 4-6 and 7-10 and calculate the site's median CTR for each band yourself from these rows. Show the medians and how many pages each band holds; if a band has fewer than 5 pages, say the median is weak.
4. Flag pages whose CTR is at least 30% below their band's median.
5. For the 10 flagged pages with the most impressions:
   - Find the WordPress ID by searching wordpress_list_posts (types post and page) with words from the slug, and confirm the link matches the URL.
   - Read the current meta title and description with wordpress_seo.
   - Pull gsc_performance with dimension query filtered to that page and list the top 3 queries by impressions.
6. Deliver a table with these columns: URL, position, CTR, band median, current title, current description, top 3 queries, and two rewrite options. Each title must be 60 characters or fewer and include the main query. Each description must be 155 characters or fewer, with a concrete benefit or proof point taken from the page itself.
7. Flag pages where Google is likely rewriting the title: the current title is over 60 characters, is empty, or does not match the intent of the top queries. If I approve the credits, check the 3 most important ones with seo_serp_analysis on their main query to see the title Google actually shows.

Do not change anything yet. After I choose an option per page, show the final values as a preview table. Wait for my confirmation, then apply them with wordpress_set_seo (overwrite=true where a value exists), read each back with wordpress_seo, run wordpress_purge_cache, and spot-check one page with site_read_url (outline=true).

Record today's date and each page's baseline CTR and position in a final table. There is no scheduler, so in 28 days I will rerun gsc_performance for the 28 days after that date and compare.

Open in Claude Open in ChatGPT Discuss in the forum

More prompts

SEO and contentRead-only

Build intent-based keyword clusters from a few seed keywords

A ranked list of keyword clusters with volume, difficulty and the right page type or ad group for each.

When to use itWhen you are starting keyword research for a business and only have a few seed keywords.

I sell [product or service] in [city or country]. Start from these seed keywords: [3 to 5 seed keywords].

First check seo_history so you reuse earlier results instead of paying for the same query twice. Then use Keyword Planner and SEO keyword research to collect ideas with average monthly searches, competition and keyword difficulty.

Clean the list:
- remove keywords under 30 monthly searches
- remove job, free, DIY, course and competitor-brand terms unless they clearly fit my business
- merge close variants and plurals

Cluster the rest by search intent, with one cluster per distinct need a searcher has. For each cluster give:
- cluster name and head keyword
- 5 to 10 supporting keywords
- combined monthly volume and average difficulty
- intent: informational, commercial or transactional
- best use: service page, blog post or a Google Ads ad group

Rank the clusters by volume and fit for a small business with a limited budget. Mark the top 3 to start with and explain why in one line each.

SEO and contentChanges after your approval

Turn search terms that convert in ads into organic content clusters

Uses 90 days of converting Google Ads and Microsoft Ads search terms to find topics where you pay for conversions but have weak or no organic visibility. Returns a prioritized content plan and a preview-only list of keyword additions.

When to use itWhen you pay for conversions on search terms but are unsure which topics deserve organic content so you can rely less on ads.

I want to use my ad data to decide what to write about. Use the last 90 days on every source.

1. Pull my Google Ads search terms for the last 90 days (days=90, or an explicit start and end date), sorted by conversions. Keep only terms with at least 1 conversion. If the response is truncated, page through until you have every converting term.
2. If Microsoft Ads is connected, find the default account and pull its search terms for the same 90 days. Keep only terms with at least 1 conversion and add them to the pool, marking which platform each term came from.
3. Group all converting terms into topic clusters by search intent. For each cluster show total cost, conversions and cost per conversion, split by platform where both are present.
4. Find my Search Console property (use [site property] if I named one) and pull organic data for the last 90 days with dimension query, plus a page,query pull so you can see which page ranks for each query. Use a high enough limit to cover the long tail.
5. Match each cluster to the Search Console queries that express the same intent. Use your judgement for close variants and wording differences, and say which queries you counted. Report organic clicks, impressions and average position per cluster, and the page that ranks best for it if there is one.

Classify each cluster:
- Content gap: converts in ads, organic average position worse than 10 or no organic impressions. I should build a page.
- Improve: converts in ads, organic position 4 to 10. Name the existing page that needs strengthening.
- Covered: organic position 1 to 3. Note it as a possible place to test lower ad spend later.

Deliver a table sorted by ad conversions, then the top 5 content-gap clusters with a suggested page title and URL slug for each.

Separately, list my Google Ads keywords (list_entities, entity keywords) and show converting Google search terms that are not yet keywords in the account. For Microsoft terms, just flag them; do not check or change Microsoft keywords. Do not add anything. If you think some Google terms should be added as exact match, tell me which ad group each one belongs in and run add_keywords with confirm=false so I see the exact preview. Wait for my approval before applying.

SEO and contentChanges after your approval

Cluster the searches that find my Business Profile and fix my services

Clusters of the real Google Search and Maps queries behind your listing, compared with your services and categories, plus a previewed fix.

When to use itWhen your Business Profile gets views but you suspect your services and categories do not match what people really search for on Google and Maps.

For my Business Profile location [location name], pull the search terms people used on Google Search and Maps to find the listing over the last 3 months.

Cluster the terms into:
- brand searches
- service searches, with one cluster per service
- "near me" and neighborhood or district searches
- problem-based searches, such as a symptom or an issue the customer has

For each cluster show total impressions and the top 5 terms.

Then read my listing details: primary and additional categories, and the services list. Compare them with the clusters and tell me:
- service clusters with real demand that are missing from my services list
- services I list that get almost no searches
- whether an additional category would match a strong cluster. Search the category names to confirm they exist.

Draft the new service entries, with a name and a description of up to 300 characters for each, written around the words people actually search.

Show me the exact changes as a preview first. Do not update the listing until I approve.

SEO and contentRead-only

Build a seasonal content and ad calendar from keyword demand

A 12-month calendar showing when each keyword cluster peaks, when to publish content and when to raise or lower ad budgets.

When to use itWhen you want to time content and ad budgets around real seasonal demand instead of guessing when interest peaks.