Turn converting paid search terms into organic content briefs
Finds search terms that convert profitably in Google Ads but have no organic top-10 page, clusters them by intent, and writes SERP-grounded content briefs for the top clusters. Read-only.
When to use it
When you pay for search terms that convert well in Google Ads but have no organic page ranking for them and you want to know what content to build next.
What you get
A ranked table of topic clusters (paid conversions, spend, cost per conversion, organic position, search volume) plus SERP-based content briefs for the top 3 clusters.
Does it change anything in my account?
No. The assistant only reads your data and reports back.
Use paid search data from the Google Ads account [account] to decide what organic content to build next. The site's Search Console property is [property] and the target market is [country, language].
1. Confirm the account with list_accounts and the property with gsc_list_sites. Run list_conversion_actions to see which actions are included in Conversions, so the CTA in step 6 matches the real goal.
2. Pull search_terms_report for the last 90 days, sorted by conversions. Keep terms with 2 or more conversions and a cost per conversion (cost divided by conversions) below [target CPA].
3. For each term, pull gsc_performance with dimension page,query and the query filter for the same 90 days. Show the organic position and ranking URL, or "not ranking" if there are no rows. Note when only a close variant ranks rather than the exact term.
4. Keep the terms with no page in the organic top 10. Group them into topic clusters by shared intent.
5. Get monthly search volume with keyword_historical_metrics (language_id and geo_ids for [country, language], e.g. 1037 for Turkish). If Keyword Planner data is not available on the account, tell me and ask before using seo_keyword_research, which costs add-on credits; otherwise leave the column as "n/a".
6. Deliver a table ranked by paid conversions with these columns: cluster, terms included, paid conversions, paid spend, cost per conversion, best organic position, monthly search volume.
7. Pull rsa_asset_performance for the campaigns behind these terms and note the headlines and descriptions with the best cost per conversion. These are the proven proof points.
8. For the top 3 clusters, run seo_content_brief on the cluster's main term (tell me first that it costs add-on credits). Then write a brief per cluster with:
- the page type,
- a title tag (max 60 characters) and an H1,
- an H2/H3 outline,
- the questions to answer, from the People Also Ask tree,
- the proof points from step 7,
- a primary CTA matching the conversion action from step 1.
This is analysis only. Do not change anything in the Google Ads account. Paid budgets on these terms stay as they are until the organic pages rank.
Uses 90 days of converting Google Ads and Microsoft Ads search terms to find topics where you pay for conversions but have weak or no organic visibility. Returns a prioritized content plan and a preview-only list of keyword additions.
When to use itWhen you pay for conversions on search terms but are unsure which topics deserve organic content so you can rely less on ads.
Clusters of the real Google Search and Maps queries behind your listing, compared with your services and categories, plus a previewed fix.
When to use itWhen your Business Profile gets views but you suspect your services and categories do not match what people really search for on Google and Maps.