Account audits

Vet TikTok's own recommendations against real ROAS

Checks every TikTok recommendation against 30 days of real ROAS, gives an accept, test or reject verdict and previews approved changes through the matching update tool.

When to use it

When TikTok keeps suggesting budget, bidding or targeting changes and you want to know which ones are safe to apply before touching your account.

What you get

A table of every TikTok recommendation with an accept, test or reject verdict based on real ROAS, the 3 highest-impact ones, and exact change previews applied only after you confirm.

Does it change anything in my account?

Only with your approval. The assistant first shows a preview of every change and waits for your go-ahead.

Works with

TikTok Ads

Fill in before sending

[account name][target ROAS]

Pull TikTok's current optimization recommendations for ad account [account name] with tiktok_recommendations, at ACCOUNT, CAMPAIGN and ADGROUP level. Then check each one against the last 30 days of data for the campaign or ad group it affects. Match each recommendation to its entity by the campaign or ad group id it carries, using list_tiktok_campaigns and list_tiktok_adgroups. If a recommendation cannot be mapped to a specific entity, list it as "unmapped" and judge it on its own merit. Get performance with tiktok_report_query (BASIC, AUCTION_CAMPAIGN or AUCTION_ADGROUP): spend, purchases, purchase value and ROAS. For every recommendation, show: type (budget, bidding, targeting, creative, setup), affected entity, what TikTok suggests, that entity's spend, purchases, purchase value, ROAS and your verdict. Decision rule, with my target ROAS of [target ROAS]: - Accept: budget or bid increases only where ROAS is above target and there are at least 15 purchases in 30 days. Setup fixes (pixel, event, missing creatives) are accepted regardless. - Test: the entity is within 15% of target, or has fewer than 15 purchases. - Reject: budget increases or broader targeting on entities below target, and any change that would switch optimization away from purchase. Deliverable: a table sorted by verdict, then the 3 recommendations with the highest expected impact on revenue. There is no one-click "apply recommendation" tool, so for each recommendation I approve, name the tool you would use and show the exact change (old value, new value): - campaign budget: update_tiktok_campaign_budget - ad group budget: update_tiktok_adgroup_budget - bid, locations, ages, interests, audiences or schedule: update_tiktok_adgroup - pausing ads or ad groups: update_tiktok_ad_status or update_tiktok_adgroup_status Budget changes are capped at +50% per change and +100% per 24 hours, so split larger increases into steps. Setup fixes such as installing a pixel or uploading new creatives cannot be applied through these tools. List them as manual tasks. Run every change with confirm=false first and show me the preview. Wait for my confirmation before applying anything.

Match each recommendation to its entity by the campaign or ad group id it carries, using list_tiktok_campaigns and list_tiktok_adgroups. If a recommendation cannot be mapped to a specific entity, list it as "unmapped" and judge it on its own merit.

Get performance with tiktok_report_query (BASIC, AUCTION_CAMPAIGN or AUCTION_ADGROUP): spend, purchases, purchase value and ROAS.

For every recommendation, show: type (budget, bidding, targeting, creative, setup), affected entity, what TikTok suggests, that entity's spend, purchases, purchase value, ROAS and your verdict.

Decision rule, with my target ROAS of [target ROAS]:
- Accept: budget or bid increases only where ROAS is above target and there are at least 15 purchases in 30 days. Setup fixes (pixel, event, missing creatives) are accepted regardless.
- Test: the entity is within 15% of target, or has fewer than 15 purchases.
- Reject: budget increases or broader targeting on entities below target, and any change that would switch optimization away from purchase.

Deliverable: a table sorted by verdict, then the 3 recommendations with the highest expected impact on revenue.

There is no one-click "apply recommendation" tool, so for each recommendation I approve, name the tool you would use and show the exact change (old value, new value):
- campaign budget: update_tiktok_campaign_budget
- ad group budget: update_tiktok_adgroup_budget
- bid, locations, ages, interests, audiences or schedule: update_tiktok_adgroup
- pausing ads or ad groups: update_tiktok_ad_status or update_tiktok_adgroup_status

Budget changes are capped at +50% per change and +100% per 24 hours, so split larger increases into steps. Setup fixes such as installing a pixel or uploading new creatives cannot be applied through these tools. List them as manual tasks.

Run every change with confirm=false first and show me the preview. Wait for my confirmation before applying anything.

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Account auditsChanges after your approval

Find wasted search terms and build a safe negative keyword list

A themed table of money-wasting search terms with ready-to-apply negatives and projected savings, applied only after you approve.

When to use itWhen you feel your Google Ads budget is going to searches that never convert, such as jobs, free, DIY or the wrong location, and you want them blocked safely.

Find the search terms wasting money in my Google Ads account [account name] over the last 60 days.

Use the search terms report and the smart negative keyword suggestions. First read all my existing negatives (campaign level, ad group level and shared lists) so you do not suggest duplicates.

Flag a term as waste if:
- it spent more than [amount] with zero conversions, or
- it clearly has the wrong intent (jobs, free, DIY, second hand, places I do not serve, competitor names), regardless of spend.

Deliver a table with these columns: search term, campaign, cost, clicks, conversions, suggested negative, match type (exact or phrase), level (campaign, ad group or shared list), and a one-line reason. Group rows into themes and show the total spend these terms took in 60 days.

Rules: never block a term that converted at least once. Warn me if a negative would also block one of my converting keywords.

Then show a preview of exactly what you would add and wait for my approval before applying anything.

Account auditsChanges after your approval

Check conversion tracking before trusting any CPA or bidding decision

A pass/fail check of your conversion setup across Google Ads, GA4 and Tag Manager, with the fixes that stop Smart Bidding from optimising toward the wrong action.

When to use itWhen your CPA or conversion numbers look off, or before you change bids or budgets, and you are not sure your conversion tracking is counting the right things.

Before I make any optimisation decisions, check whether conversion tracking in my Google Ads account [account name] can be trusted. Use the last 30 days.

Check and report pass/fail for each:
- primary conversion actions that recorded zero conversions, or are paused or removed
- the same lead counted twice (for example a Google Ads tag and an imported GA4 key event both set as primary for the same form)
- weak actions set as primary, such as page views, scrolls or button clicks
- lead actions counting "every" instead of "one"
- lookback windows and default values that make no sense for my business
- Google Ads conversions vs GA4 key events for the same action: flag any gap above 20%
- in Tag Manager, whether a conversion tag exists for each primary action and fires on the right trigger

Deliverable: a checklist table (check, status, evidence, fix), then a short verdict: can I trust my CPA today, yes or no.

If a primary/secondary setting should change, show me a preview of the exact change and wait for my approval. Do not change anything silently.

Account auditsChanges after your approval

Spot suspicious clicks and block fraudulent IPs after review

A scored list of suspicious IP addresses tied to campaign anomalies, with a blocking plan you approve before anything is excluded.

When to use itWhen clicks jump but conversions do not, or you suspect bots, competitors or fake clicks are draining your Google Ads budget.

Account auditsChanges after your approval

Clean up weak ads, disapprovals and missing extensions

A per-ad-group checklist of ad strength, underperforming headlines, policy issues and extension gaps, plus draft replacement copy.

When to use itWhen your Google Ads ads have low ad strength, disapprovals, poor CTR or missing sitelinks and callouts, and you want clear fixes with ready replacement copy.

Audit the ads and extensions in my Google Ads account [account name]. Use the last 60 days.

For each active Search ad group, check:
- ad strength of every responsive search ad, and Google's action items for improving it
- headlines and descriptions with at least 1,000 impressions whose CTR is below half the ad group average
- headlines pinned without a clear reason (pinning limits combinations)
- disapproved or limited ads and the exact policy reason
- extensions: fewer than 4 sitelinks, no callouts, no structured snippets, or no call extension; also sitelinks that got impressions but zero clicks

Deliverables:
1. A checklist table per ad group: issue, evidence, fix.
2. For each weak headline or description, 2 replacement drafts that include the ad group's main keyword and a concrete benefit or offer from my business: [main offer or USP]. Respect the 30 and 90 character limits.
3. For each disapproval, what to change to get it approved.

Edit existing ads in place rather than creating new ones, so performance history is kept. Show me a preview of every edit and wait for my approval.