Website

Add a Google Ads lead form so mobile users can enquire without the site

A drafted in-ad lead form with qualifying questions, justified by contact page speed data and attached only after approval.

When to use it

When mobile searchers click your Google ads but leave before filling in the contact form, often because the page is slow.

What you get

A drafted Google Ads lead form with qualifying questions, backed by mobile speed and conversion data, attached to your campaign only after you approve.

Does it change anything in my account?

Only with your approval. The assistant first shows a preview of every change and waits for your go-ahead.

Works with

Google Ads, SEO Intelligence

Fill in before sending

[campaign][contact page URL][services]

Many of our searchers are on mobile and drop off before reaching the contact form. Help me decide whether to add a Google Ads lead form to campaign [campaign]. 1. Check Core Web Vitals for [contact page URL] on mobile. If LCP is above 2.5 seconds or the page fails, note it as a reason to offer an in-ad form. 2. Show the campaign's mobile vs desktop clicks, conversions and conversion rate for the last 30 days. 3. Check whether a lead form asset already exists in the account. 4. Draft the lead form: headline and description in our tone, fields limited to name, phone and postcode, and two qualifying questions: which service ([services]) and how soon they need it. Include a short success message that tells them we will call within working hours. 5. Show me the full draft and the campaign it will attach to. Create it only after I approve. Afterwards, tell me how to pull the submissions daily so every lead gets a call the same day.

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WebsiteChanges after your approval

Rewrite meta titles and descriptions for pages with low organic CTR

Finds page-one pages that get impressions but few clicks, compares them to your site-wide CTR, and rewrites their meta title and description around the queries that actually bring them traffic.

When to use itWhen your pages rank on page one and get impressions but few clicks, so your titles and descriptions are probably not convincing.

Use Search Console property [Search Console property] and WordPress site [WordPress site].

Step 1. Baseline. Pull the last 90 days with dimension "date" and add up total clicks and total impressions. Site average CTR = total clicks / total impressions. Show this number first.

Step 2. Candidates. Pull the last 90 days by page, sorted by impressions. Keep pages with at least 500 impressions, an average position between 1 and 10, and a CTR below 2%. Take the top 10 by impressions.

Step 3. For each of those 10 pages:
- Pull the queries for that page only (dimension "query", filtered to the page URL, sorted by impressions) and keep the top 5.
- Find the matching WordPress post or page ID by searching for its slug. If a URL has no clear match (archive, category, home page), mark it and move on.
- Read its current meta title and meta description from the SEO plugin.

Skip any page whose current title already contains its main query AND whose CTR is within 20% of the site average from Step 1. Say why you skipped it.

Deliver a table with these columns: URL, post ID, impressions, CTR, position, main queries, current title, current description, proposed title, proposed description.
- Proposed title: max 60 characters, main query near the start.
- Proposed description: max 155 characters, one concrete benefit and a call to action.
- Use only facts that are on the page. Do not invent prices, guarantees or numbers.

This table is the preview. Do not write any SEO field until I approve. After I approve, write only the approved rows (overwrite the existing values only for those rows), then purge the cache so the new tags go live, and read the SEO fields back for each changed page to confirm they landed.

WebsiteChanges after your approval

Rebuild the site menu around pages that actually convert

Matches GA4 landing-page performance against your WordPress menus, flags valuable pages missing from the navbar, dead weight and broken links, and proposes a leaner main menu.

When to use itWhen your site menu feels cluttered or outdated and you suspect it does not point visitors to the pages that actually bring conversions.

Compare my navigation menu with what actually converts.

From GA4 property [GA4 property], pull the last 90 days by landing page: sessions and key events. Calculate key event rate as key events / sessions.

Then read every menu on [WordPress site], including the main navbar and the footer, with all their links.

Match menu links to GA4 rows by URL path (ignore the domain, trailing slashes and query strings). Where a link has no GA4 row, treat it as zero sessions and say so.

Check every menu link for problems:
- Fetch each linked URL and record its HTTP status. Anything 4xx or 5xx is broken; redirects are worth noting.
- Flag links that point to draft or private pages, to old slugs, or to http instead of https.

Deliver three lists:
1. Pages with at least 20 key events that are not in the main menu.
2. Menu links pointing to pages with fewer than 50 sessions or zero key events in 90 days.
3. Broken or outdated links, with the reason for each.

Then propose a new main menu:
- Max 7 top-level items, ordered by commercial importance.
- Exact labels of 2 to 3 words, in plain language a customer would use.
- The contact page stays as the last item.
- Move low-value pages to the footer menu instead of deleting them.

Show the current menu and the proposed menu side by side, with the exact list of menu actions you would run (add, rename, relink, reorder, remove), as a preview. Do not edit anything until I approve. After approval, apply the changes, purge the cache and read the menus back to confirm the final structure.

WebsiteChanges after your approval

Plugin and tracking health check before it breaks your conversions

A plugin-by-plugin action list that flags outdated, duplicate and conflicting plugins and double-firing tags.

When to use itWhen your WordPress site has too many plugins, updates piling up, or you fear duplicate tags are inflating the conversions your ads optimize toward.

WebsiteChanges after your approval

Replace an old phone number everywhere on the site, safely

A full map of where the old number appears, a dry-run diff of the bulk replace, and a list of places that need manual fixes.

When to use itWhen your phone number has changed and you need to be sure the old one no longer shows anywhere on your website.