Campaign setup

Add a WhatsApp message button to Google Search ads and measure it

Adds the message asset that starts a WhatsApp chat straight from search to the right campaigns. Writes the pre-filled message per service and checks that the chats are counted as conversions.

When to use it

When you want searchers to start a WhatsApp chat with you straight from your Google Search ads and you need those chats tracked as conversions.

What you get

A reviewed plan with campaign picks, pre-filled WhatsApp messages per service, a measurement check that avoids double counting, and message assets added after your approval.

Does it change anything in my account?

Only with your approval. The assistant first shows a preview of every change and waits for your go-ahead.

Works with

Google Ads

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[account name][WhatsApp number][service]

In my Google Ads account [account name], I want prospects to be able to message us on WhatsApp straight from the search result. The business's WhatsApp number is [WhatsApp number]. 1. Check the current state. Use list_extension_assets to show which campaigns already have a message asset. If any do, use extension_asset_performance to show how many clicks it got in the last 30 days and google_ads_query to see whether those clicks brought conversions. 2. Which campaigns should get it? Propose the Search campaigns that collect leads and have a high share of mobile traffic. Assess the brand campaign separately from service campaigns. 3. Write the copy. For each campaign, propose a short welcome message and a call to action that fit the service, in the language of the ads. Example: "Hello, I would like information about [service]." No prices and no claims we cannot keep. 4. Check measurement. Use list_conversion_goals to check whether chats started from the message asset count as conversions. If the WhatsApp button on the site is also measured separately, point out that the same person may be counted twice and recommend which one should be primary. 5. Preview and approval. Show the assets to be added per campaign and wait for my approval. After approval, add them with manage_extension_assets and read them back to confirm. Also list the metrics to check 14 days after the asset goes live: message clicks, chats started and cost per chat.

In my Google Ads account [account name], I want prospects to be able to message us on WhatsApp straight from the search result. The business's WhatsApp number is [WhatsApp number].

1. Check the current state. Use list_extension_assets to show which campaigns already have a message asset. If any do, use extension_asset_performance to show how many clicks it got in the last 30 days and google_ads_query to see whether those clicks brought conversions.
2. Which campaigns should get it? Propose the Search campaigns that collect leads and have a high share of mobile traffic. Assess the brand campaign separately from service campaigns.
3. Write the copy. For each campaign, propose a short welcome message and a call to action that fit the service, in the language of the ads. Example: "Hello, I would like information about [service]." No prices and no claims we cannot keep.
4. Check measurement. Use list_conversion_goals to check whether chats started from the message asset count as conversions. If the WhatsApp button on the site is also measured separately, point out that the same person may be counted twice and recommend which one should be primary.
5. Preview and approval. Show the assets to be added per campaign and wait for my approval. After approval, add them with manage_extension_assets and read them back to confirm.

Also list the metrics to check 14 days after the asset goes live: message clicks, chats started and cost per chat.

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Campaign setupChanges after your approval

Build a TikTok campaign that starts WhatsApp chats, created paused

Builds a TikTok campaign that takes viewers to WhatsApp with a pre-filled message instead of sending traffic to the site. Creates everything paused, shows a preview and leaves the launch to you.

When to use itWhen you want to send TikTok viewers straight into WhatsApp chats instead of to your website and need the campaign set up for you.

In my TikTok ad account [ad account], I want to send viewers straight to WhatsApp with a pre-filled message instead of to the website. My WhatsApp number is [WhatsApp number]. Services to promote: [services, e.g. "motorcycle licence, truck licence"]. Target area: [city or region].

1. Preparation. Use list_tiktok_identities to list the identity the ads will use, and list_tiktok_videos and list_tiktok_posts for the videos available. Recommend the best video for each service. If no suitable video exists, stop and describe the video that is needed.
2. Structure. Propose one lead campaign with a separate ad group per service. Find the location with tiktok_region_search. Choose the age range from the legal requirements of each service and explain why. Set the daily budget to [daily budget] per group; warn me if that is below TikTok's minimum ad group budget.
3. Destination. The ad link should open WhatsApp with a pre-filled message that names the service. Example: "Hello, I would like information about [service]." That way each incoming message shows which ad it came from.
4. Preview. Show the campaign, ad group and ad settings in one table and wait for my approval.
5. Create. After approval, create the campaign, ad groups and ads paused. Give me every ID. Leave the ads submitted for TikTok review; I will launch them myself.

Finish with the metrics to watch in the first 7 days: WhatsApp clicks, cost per click and how incoming messages split by service.

Campaign setupChanges after your approval

Build a local Google Search campaign from scratch, created paused

A fully structured Search campaign with keywords, ads and negatives, shown for approval before it is created paused.

When to use itWhen you are launching Google Ads for a local business and need a properly structured Search campaign built from scratch.

Set up a new Google Search campaign for my [business type] in [city]. It must be created paused.

1) Run Keyword Planner with 5-10 seed terms for my main services. Keep ideas with at least 50 average monthly searches. Drop job, DIY, free and training queries.
2) Group the remaining ideas into 2-4 tightly themed ad groups, one service per group. Use phrase and exact match only, with no broad match at launch.
3) Find the location ID for [city]. Set the location option to people present in the location, not people interested in it.
4) Write one responsive search ad per ad group with at least 12 headlines and 4 descriptions. Include the city and a clear call to action. The final URL is [landing page URL].
5) Add campaign-level negative keywords: jobs, salary, free, how to, course, used.
6) Set the daily budget to [daily budget] with Maximize Clicks to start.

Before you create anything, show me the full structure as a table. Include ad group, keyword, match type, monthly searches, headlines with character counts, negatives, budget and location. Wait for my approval, then create the campaign paused.

Campaign setupChanges after your approval

Demand Gen campaign using my best-retaining YouTube videos

Shortlists your strongest short YouTube videos by retention and builds a paused Demand Gen campaign around them. It adds country and language targeting, a 30-day remarketing audience and ready-to-run ad copy, and previews every step before anything is created.

When to use itWhen you want to turn your best-performing short YouTube videos into a Google Demand Gen campaign with remarketing.

I want a Demand Gen campaign that uses my own YouTube videos. It must be created paused.

Inputs:
- Landing page: [product or service page URL]
- Country: [country]
- Language: [language]
- Daily budget: [daily budget]
- Business name (max 25 characters): [business name]

1) Video shortlist.
   - List my YouTube channels. If there is more than one, ask me which to use.
   - Pull the channel overview for the last 90 days to get the channel's average view percentage as a benchmark.
   - Pull my top 25 videos for the same period.
   - Rank them by average view duration in seconds, not by views. Show each video's title, views, watch time and average view duration.
   - The report does not include video length or per-video view percentage. Take the top 6 by average view duration and ask me to paste each one's length, or the "average percentage viewed" from YouTube Studio. Then calculate view percentage as average view duration divided by length.
   - Shortlist 2-3 videos that are under 60 seconds and above 40% average view percentage. If none qualify, say so and stop.
   - For each shortlisted video, ask me for its YouTube link or video ID if you do not already have it.
2) Audience check. List my audiences with their definitions. Look for a remarketing list of visitors to [product or service page URL] with a 30-day membership.
   - If one exists, use it.
   - If not, propose one: name, URL rule (CONTAINS [product or service page URL path]), membership 30 days, lookback 30 days.
3) Campaign plan:
   - Campaign: Demand Gen, daily budget [daily budget], bid strategy Maximize Conversions unless I say otherwise.
   - One ad group, named after the product or service.
   - Ad group location: [country]. Ad group language: [language]. Demand Gen keeps location and language on the ad group. Without this step the campaign targets every country, so it must be applied before anything is enabled.
   - Remarketing audience on the ad group. A newly created list starts empty and fills over the following days. Recommend whether to attach it as Observation or Targeting given its current size, and explain why.
4) Ad copy. For each shortlisted video, write:
   - 3 headlines (max 40 characters each)
   - 1 long headline (max 90)
   - 2 descriptions (max 90)
   - A call to action
   Show character counts. The final URL for every ad is [product or service page URL] and the business name is [business name].

Preview everything first: the shortlist with metrics, the audience rule, the campaign and ad group settings, the targeting and all ad copy. Wait for my approval. Then create things in this order, showing a dry run (confirm=false) for each step and waiting for my OK before confirming:
a) The remarketing audience, if a new one is needed.
b) The Demand Gen campaign (paused).
c) The ad group. First check whether the campaign already has one by listing its ad groups. If it does not, run the ad group creation as a dry run. If the tool refuses for a Demand Gen campaign, tell me to add one ad group in the Google Ads interface and paste its ID, then continue.
d) Ad group location and language targeting. After applying it, read the ad group's targeting back and confirm only [country] and [language] are set.
e) Attach the audience to the ad group in the agreed mode.
f) One video ad per shortlisted video.

Finish with a summary of the IDs created and confirm that the campaign is still paused.

Campaign setupChanges after your approval

Final pre-launch review of my paused campaigns before turning them on

Audits every recently created paused campaign for targeting, ad strength, policy, extensions, schedule, budget and landing page, then proposes enabling only the ones with zero fails.

When to use itWhen you have built several paused Google Ads campaigns and want to be sure they are ready before you switch any of them on.

Review every campaign I created in the last 14 days that is still paused, before I turn any of them on. Use the account snapshot including inactive campaigns to find them by creation date, and list their ad groups and ads.

My intended daily budgets: [campaign name: daily budget, one per line]
My opening hours: [opening hours]

For each campaign, check the following:

1) Targeting. The location option should be people present in the location, not people interested in it. Confirm the language is correct and the device settings make sense. For Demand Gen campaigns, read location and language from each ad group, because Google keeps them there.
2) Ads. Every ad group should have at least one ad with Ad Strength of Good or better. List Google's improvement items for the rest. For Performance Max, check the asset group ad strength instead. Also flag ads that are themselves paused: a paused ad stays paused when the campaign is enabled and serves nothing.
3) Policy. Check for any disapproved or limited ads, and give the reason and the triggering text Google reports.
4) Extensions. Search campaigns should have at least 4 sitelinks and 4 callouts. For other campaign types, mark this check as not applicable rather than failed.
5) Schedule and budget. Check that the ad schedule matches my opening hours, and that the daily budget matches the number I gave above. If I gave no number for a campaign, show the current budget and mark it "to confirm".
6) Landing page. Take the final URL from the ads. Run a mobile SEO and tag audit and check mobile Core Web Vitals. Fail the page if mobile LCP is over 2.5 seconds (use real-user field data when available, otherwise lab data, and say which) or if no Google tag (Google Ads or GA4 / GTM) is found among the loaded measurement tags.

Deliver one table per campaign with these columns: check, pass/fail/not applicable, detail, fix.

Decision rule: recommend enabling only the campaigns with zero fails. Show that list as a dry run (confirm=false), including any paused ads inside them that would also need enabling, and wait for my approval before changing any status.