Account audits

LinkedIn Ads spend justification audit for an e-commerce brand

Checks LinkedIn conversion tracking, ROAS and cost per conversion per ad set over 60 days and gives a keep, fix or pause verdict for each one.

When to use it

When you need to prove whether LinkedIn Ads deserves budget in an e-commerce account, or you doubt your LinkedIn tracking.

What you get

You get a tracking check and one table with a keep, fix or pause verdict per ad set, plus a recommendation on LinkedIn's place in the mix; any fix is previewed first.

Does it change anything in my account?

Only with your approval. The assistant first shows a preview of every change and waits for your go-ahead.

Works with

LinkedIn Ads

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[account name][target ROAS][spend threshold]

We are an e-commerce brand, and LinkedIn has to earn its budget. Audit LinkedIn ad account [account name] for the last 60 days. Use the current Campaign Manager names: "campaigns" are the top level and "ad sets" sit inside them. Report at ad set level and show the campaign each one belongs to. Step 1, tracking: list every conversion rule with its type, whether it is enabled, its attribution windows, whether it carries a value, and which ad sets it is attached to. Flag running ad sets with no purchase or checkout conversion attached. Using a conversion-level breakdown of the last 60 days, flag conversion rules that recorded zero conversions. If the conversion list comes back truncated, say so. Step 2, performance: for every ad set with spend, show campaign, objective, spend, impressions, CTR, average CPC, CPM, conversions, conversion value if LinkedIn returns it, ROAS and cost per conversion, plus the number of active ads. Where no conversion value is tracked, write "no value tracked" instead of a ROAS. Step 3, verdict per ad set, using my target ROAS of [target ROAS]: - Keep: ROAS at or above target - Fix: tracking is missing, no conversion value is tracked, or ROAS is within 30% of target - Pause candidate: spend above [spend threshold] with ROAS more than 30% below target, or zero conversions Deliverable: one table with the verdict column, total LinkedIn spend and ROAS (based on ad sets with tracked value only, and say how much spend that covers), and one paragraph on whether LinkedIn should stay in the mix. If an ad set needs a conversion attached, show it as a preview and wait for my approval. Do not detach any conversion and do not pause anything.

We are an e-commerce brand, and LinkedIn has to earn its budget. Audit LinkedIn ad account [account name] for the last 60 days.

Use the current Campaign Manager names: "campaigns" are the top level and "ad sets" sit inside them. Report at ad set level and show the campaign each one belongs to.

Step 1, tracking: list every conversion rule with its type, whether it is enabled, its attribution windows, whether it carries a value, and which ad sets it is attached to. Flag running ad sets with no purchase or checkout conversion attached. Using a conversion-level breakdown of the last 60 days, flag conversion rules that recorded zero conversions. If the conversion list comes back truncated, say so.

Step 2, performance: for every ad set with spend, show campaign, objective, spend, impressions, CTR, average CPC, CPM, conversions, conversion value if LinkedIn returns it, ROAS and cost per conversion, plus the number of active ads. Where no conversion value is tracked, write "no value tracked" instead of a ROAS.

Step 3, verdict per ad set, using my target ROAS of [target ROAS]:
- Keep: ROAS at or above target
- Fix: tracking is missing, no conversion value is tracked, or ROAS is within 30% of target
- Pause candidate: spend above [spend threshold] with ROAS more than 30% below target, or zero conversions

Deliverable: one table with the verdict column, total LinkedIn spend and ROAS (based on ad sets with tracked value only, and say how much spend that covers), and one paragraph on whether LinkedIn should stay in the mix.

If an ad set needs a conversion attached, show it as a preview and wait for my approval. Do not detach any conversion and do not pause anything.

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Account auditsChanges after your approval

Find wasted search terms and build a safe negative keyword list

A themed table of money-wasting search terms with ready-to-apply negatives and projected savings, applied only after you approve.

When to use itWhen you feel your Google Ads budget is going to searches that never convert, such as jobs, free, DIY or the wrong location, and you want them blocked safely.

Find the search terms wasting money in my Google Ads account [account name] over the last 60 days.

Use the search terms report and the smart negative keyword suggestions. First read all my existing negatives (campaign level, ad group level and shared lists) so you do not suggest duplicates.

Flag a term as waste if:
- it spent more than [amount] with zero conversions, or
- it clearly has the wrong intent (jobs, free, DIY, second hand, places I do not serve, competitor names), regardless of spend.

Deliver a table with these columns: search term, campaign, cost, clicks, conversions, suggested negative, match type (exact or phrase), level (campaign, ad group or shared list), and a one-line reason. Group rows into themes and show the total spend these terms took in 60 days.

Rules: never block a term that converted at least once. Warn me if a negative would also block one of my converting keywords.

Then show a preview of exactly what you would add and wait for my approval before applying anything.

Account auditsChanges after your approval

Check conversion tracking before trusting any CPA or bidding decision

A pass/fail check of your conversion setup across Google Ads, GA4 and Tag Manager, with the fixes that stop Smart Bidding from optimising toward the wrong action.

When to use itWhen your CPA or conversion numbers look off, or before you change bids or budgets, and you are not sure your conversion tracking is counting the right things.

Before I make any optimisation decisions, check whether conversion tracking in my Google Ads account [account name] can be trusted. Use the last 30 days.

Check and report pass/fail for each:
- primary conversion actions that recorded zero conversions, or are paused or removed
- the same lead counted twice (for example a Google Ads tag and an imported GA4 key event both set as primary for the same form)
- weak actions set as primary, such as page views, scrolls or button clicks
- lead actions counting "every" instead of "one"
- lookback windows and default values that make no sense for my business
- Google Ads conversions vs GA4 key events for the same action: flag any gap above 20%
- in Tag Manager, whether a conversion tag exists for each primary action and fires on the right trigger

Deliverable: a checklist table (check, status, evidence, fix), then a short verdict: can I trust my CPA today, yes or no.

If a primary/secondary setting should change, show me a preview of the exact change and wait for my approval. Do not change anything silently.

Account auditsChanges after your approval

Spot suspicious clicks and block fraudulent IPs after review

A scored list of suspicious IP addresses tied to campaign anomalies, with a blocking plan you approve before anything is excluded.

When to use itWhen clicks jump but conversions do not, or you suspect bots, competitors or fake clicks are draining your Google Ads budget.

Account auditsChanges after your approval

Clean up weak ads, disapprovals and missing extensions

A per-ad-group checklist of ad strength, underperforming headlines, policy issues and extension gaps, plus draft replacement copy.

When to use itWhen your Google Ads ads have low ad strength, disapprovals, poor CTR or missing sitelinks and callouts, and you want clear fixes with ready replacement copy.

Audit the ads and extensions in my Google Ads account [account name]. Use the last 60 days.

For each active Search ad group, check:
- ad strength of every responsive search ad, and Google's action items for improving it
- headlines and descriptions with at least 1,000 impressions whose CTR is below half the ad group average
- headlines pinned without a clear reason (pinning limits combinations)
- disapproved or limited ads and the exact policy reason
- extensions: fewer than 4 sitelinks, no callouts, no structured snippets, or no call extension; also sitelinks that got impressions but zero clicks

Deliverables:
1. A checklist table per ad group: issue, evidence, fix.
2. For each weak headline or description, 2 replacement drafts that include the ad group's main keyword and a concrete benefit or offer from my business: [main offer or USP]. Respect the 30 and 90 character limits.
3. For each disapproval, what to change to get it approved.

Edit existing ads in place rather than creating new ones, so performance history is kept. Show me a preview of every edit and wait for my approval.