Campaign setup

Pre-launch QA of a paused Meta lead campaign

Audits a paused Meta lead or messaging campaign before it goes live: objective, optimisation goal, locations, budget versus target CPL, delivery estimates, creative enhancements, lead forms, landing pages and placement previews. Every fix is shown as a preview first.

When to use it

When a Meta lead or messaging campaign is still paused and you want to catch setup mistakes before spending budget on it.

What you get

A PASS/WARN/FAIL table with the finding and fix for each check, placement preview links, and previews of every change, applied only after your approval.

Does it change anything in my account?

Only with your approval. The assistant first shows a preview of every change and waits for your go-ahead.

Works with

Meta Ads

Fill in before sending

[campaign name][target cost per lead][service area]

Run a pre-launch check on my paused Meta campaign [campaign name]. My target cost per lead is [target cost per lead]. My service area is [service area]. Check each item and mark it PASS, WARN or FAIL: 1. Objective and optimisation. The campaign objective is Leads (OUTCOME_LEADS), or Engagement for a messaging campaign, and every ad set optimises for LEAD_GENERATION, QUALITY_LEAD, OFFSITE_CONVERSIONS on a lead event, or CONVERSATIONS, not LINK_CLICKS or LANDING_PAGE_VIEWS. The objective of an existing campaign cannot be changed, so if it is wrong the fix is a new paused campaign: show it as a preview and list which ad sets and ads would need to be rebuilt inside it. 2. Locations and ages. Locations stay inside my service area and age ranges make sense for the offer. Compare locations, ages and custom audiences across the ad sets and flag pairs that target the same people, since they compete in the auction. This is a settings comparison, not a measured overlap, so mark it WARN rather than FAIL. 3. Budget. The daily budget per ad set (or the campaign budget divided by the number of ad sets, if budget sits at campaign level) is at least 3x my target cost per lead. Budgets come back in cents, so convert them before comparing. Run the delivery estimate on each ad set and flag any whose audience is very small or whose expected daily results are near zero. 4. Creative. For each ad, read the creative: headline, primary text, button, destination and which Advantage+ creative enhancements are on. Flag any enhancement that could rewrite my claims or prices, or add music or visual edits I did not ask for. Also report any delivery issue Meta already lists on the ad (effective status and issues), and check that the button matches the destination (for example a WhatsApp ad set needs a WhatsApp button). 5. Lead forms. List the Pages this ad account can advertise for, then the instant forms on the right Page, and check each form's status and questions (too many questions, missing phone, free-text where a choice list would qualify better). The form list does not return the privacy policy link or the thank-you screen, so mark those WARN and tell me to check both in Ads Manager. If the creative read shows which form an ad uses, use it; if not, ask me which form each ad uses. 6. Website ads. For each destination URL, read the live page and check that it returns 200, that the title and H1 match the ad's promise and that a phone number appears in the page text. Flag redirects, 404s and slow or empty responses. 7. Previews. Using the creative id from the creative read, give me preview links for every ad in mobile feed, Instagram feed and Instagram Story. Output a table with the columns item, entity, status, finding and fix. For every FAIL, show the exact change as a preview with confirm=false: a new paused campaign for a wrong objective, the ad set update for optimisation goal, locations, ages or budget, the campaign budget update if budget is at campaign level, and the creative update with the enhancements switched off. Budget increases above 50% are blocked in one step, so split larger raises into steps. If an ad was built from an existing Instagram post, do not rebuild its creative; flag it and tell me to switch the enhancement off in Ads Manager instead. Apply nothing and do not activate the campaign until I approve.

Run a pre-launch check on my paused Meta campaign [campaign name]. My target cost per lead is [target cost per lead]. My service area is [service area].

Check each item and mark it PASS, WARN or FAIL:
1. Objective and optimisation. The campaign objective is Leads (OUTCOME_LEADS), or Engagement for a messaging campaign, and every ad set optimises for LEAD_GENERATION, QUALITY_LEAD, OFFSITE_CONVERSIONS on a lead event, or CONVERSATIONS, not LINK_CLICKS or LANDING_PAGE_VIEWS. The objective of an existing campaign cannot be changed, so if it is wrong the fix is a new paused campaign: show it as a preview and list which ad sets and ads would need to be rebuilt inside it.
2. Locations and ages. Locations stay inside my service area and age ranges make sense for the offer. Compare locations, ages and custom audiences across the ad sets and flag pairs that target the same people, since they compete in the auction. This is a settings comparison, not a measured overlap, so mark it WARN rather than FAIL.
3. Budget. The daily budget per ad set (or the campaign budget divided by the number of ad sets, if budget sits at campaign level) is at least 3x my target cost per lead. Budgets come back in cents, so convert them before comparing. Run the delivery estimate on each ad set and flag any whose audience is very small or whose expected daily results are near zero.
4. Creative. For each ad, read the creative: headline, primary text, button, destination and which Advantage+ creative enhancements are on. Flag any enhancement that could rewrite my claims or prices, or add music or visual edits I did not ask for. Also report any delivery issue Meta already lists on the ad (effective status and issues), and check that the button matches the destination (for example a WhatsApp ad set needs a WhatsApp button).
5. Lead forms. List the Pages this ad account can advertise for, then the instant forms on the right Page, and check each form's status and questions (too many questions, missing phone, free-text where a choice list would qualify better). The form list does not return the privacy policy link or the thank-you screen, so mark those WARN and tell me to check both in Ads Manager. If the creative read shows which form an ad uses, use it; if not, ask me which form each ad uses.
6. Website ads. For each destination URL, read the live page and check that it returns 200, that the title and H1 match the ad's promise and that a phone number appears in the page text. Flag redirects, 404s and slow or empty responses.
7. Previews. Using the creative id from the creative read, give me preview links for every ad in mobile feed, Instagram feed and Instagram Story.

Output a table with the columns item, entity, status, finding and fix.

For every FAIL, show the exact change as a preview with confirm=false: a new paused campaign for a wrong objective, the ad set update for optimisation goal, locations, ages or budget, the campaign budget update if budget is at campaign level, and the creative update with the enhancements switched off. Budget increases above 50% are blocked in one step, so split larger raises into steps. If an ad was built from an existing Instagram post, do not rebuild its creative; flag it and tell me to switch the enhancement off in Ads Manager instead. Apply nothing and do not activate the campaign until I approve.

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Campaign setupChanges after your approval

Build a local Google Search campaign from scratch, created paused

A fully structured Search campaign with keywords, ads and negatives, shown for approval before it is created paused.

When to use itWhen you are launching Google Ads for a local business and need a properly structured Search campaign built from scratch.

Set up a new Google Search campaign for my [business type] in [city]. It must be created paused.

1) Run Keyword Planner with 5-10 seed terms for my main services. Keep ideas with at least 50 average monthly searches. Drop job, DIY, free and training queries.
2) Group the remaining ideas into 2-4 tightly themed ad groups, one service per group. Use phrase and exact match only, with no broad match at launch.
3) Find the location ID for [city]. Set the location option to people present in the location, not people interested in it.
4) Write one responsive search ad per ad group with at least 12 headlines and 4 descriptions. Include the city and a clear call to action. The final URL is [landing page URL].
5) Add campaign-level negative keywords: jobs, salary, free, how to, course, used.
6) Set the daily budget to [daily budget] with Maximize Clicks to start.

Before you create anything, show me the full structure as a table. Include ad group, keyword, match type, monthly searches, headlines with character counts, negatives, budget and location. Wait for my approval, then create the campaign paused.

Campaign setupChanges after your approval

Demand Gen campaign using my best-retaining YouTube videos

Shortlists your strongest short YouTube videos by retention and builds a paused Demand Gen campaign around them. It adds country and language targeting, a 30-day remarketing audience and ready-to-run ad copy, and previews every step before anything is created.

When to use itWhen you want to turn your best-performing short YouTube videos into a Google Demand Gen campaign with remarketing.

I want a Demand Gen campaign that uses my own YouTube videos. It must be created paused.

Inputs:
- Landing page: [product or service page URL]
- Country: [country]
- Language: [language]
- Daily budget: [daily budget]
- Business name (max 25 characters): [business name]

1) Video shortlist.
   - List my YouTube channels. If there is more than one, ask me which to use.
   - Pull the channel overview for the last 90 days to get the channel's average view percentage as a benchmark.
   - Pull my top 25 videos for the same period.
   - Rank them by average view duration in seconds, not by views. Show each video's title, views, watch time and average view duration.
   - The report does not include video length or per-video view percentage. Take the top 6 by average view duration and ask me to paste each one's length, or the "average percentage viewed" from YouTube Studio. Then calculate view percentage as average view duration divided by length.
   - Shortlist 2-3 videos that are under 60 seconds and above 40% average view percentage. If none qualify, say so and stop.
   - For each shortlisted video, ask me for its YouTube link or video ID if you do not already have it.
2) Audience check. List my audiences with their definitions. Look for a remarketing list of visitors to [product or service page URL] with a 30-day membership.
   - If one exists, use it.
   - If not, propose one: name, URL rule (CONTAINS [product or service page URL path]), membership 30 days, lookback 30 days.
3) Campaign plan:
   - Campaign: Demand Gen, daily budget [daily budget], bid strategy Maximize Conversions unless I say otherwise.
   - One ad group, named after the product or service.
   - Ad group location: [country]. Ad group language: [language]. Demand Gen keeps location and language on the ad group. Without this step the campaign targets every country, so it must be applied before anything is enabled.
   - Remarketing audience on the ad group. A newly created list starts empty and fills over the following days. Recommend whether to attach it as Observation or Targeting given its current size, and explain why.
4) Ad copy. For each shortlisted video, write:
   - 3 headlines (max 40 characters each)
   - 1 long headline (max 90)
   - 2 descriptions (max 90)
   - A call to action
   Show character counts. The final URL for every ad is [product or service page URL] and the business name is [business name].

Preview everything first: the shortlist with metrics, the audience rule, the campaign and ad group settings, the targeting and all ad copy. Wait for my approval. Then create things in this order, showing a dry run (confirm=false) for each step and waiting for my OK before confirming:
a) The remarketing audience, if a new one is needed.
b) The Demand Gen campaign (paused).
c) The ad group. First check whether the campaign already has one by listing its ad groups. If it does not, run the ad group creation as a dry run. If the tool refuses for a Demand Gen campaign, tell me to add one ad group in the Google Ads interface and paste its ID, then continue.
d) Ad group location and language targeting. After applying it, read the ad group's targeting back and confirm only [country] and [language] are set.
e) Attach the audience to the ad group in the agreed mode.
f) One video ad per shortlisted video.

Finish with a summary of the IDs created and confirm that the campaign is still paused.

Campaign setupChanges after your approval

Final pre-launch review of my paused campaigns before turning them on

Audits every recently created paused campaign for targeting, ad strength, policy, extensions, schedule, budget and landing page, then proposes enabling only the ones with zero fails.

When to use itWhen you have built several paused Google Ads campaigns and want to be sure they are ready before you switch any of them on.

Review every campaign I created in the last 14 days that is still paused, before I turn any of them on. Use the account snapshot including inactive campaigns to find them by creation date, and list their ad groups and ads.

My intended daily budgets: [campaign name: daily budget, one per line]
My opening hours: [opening hours]

For each campaign, check the following:

1) Targeting. The location option should be people present in the location, not people interested in it. Confirm the language is correct and the device settings make sense. For Demand Gen campaigns, read location and language from each ad group, because Google keeps them there.
2) Ads. Every ad group should have at least one ad with Ad Strength of Good or better. List Google's improvement items for the rest. For Performance Max, check the asset group ad strength instead. Also flag ads that are themselves paused: a paused ad stays paused when the campaign is enabled and serves nothing.
3) Policy. Check for any disapproved or limited ads, and give the reason and the triggering text Google reports.
4) Extensions. Search campaigns should have at least 4 sitelinks and 4 callouts. For other campaign types, mark this check as not applicable rather than failed.
5) Schedule and budget. Check that the ad schedule matches my opening hours, and that the daily budget matches the number I gave above. If I gave no number for a campaign, show the current budget and mark it "to confirm".
6) Landing page. Take the final URL from the ads. Run a mobile SEO and tag audit and check mobile Core Web Vitals. Fail the page if mobile LCP is over 2.5 seconds (use real-user field data when available, otherwise lab data, and say which) or if no Google tag (Google Ads or GA4 / GTM) is found among the loaded measurement tags.

Deliver one table per campaign with these columns: check, pass/fail/not applicable, detail, fix.

Decision rule: recommend enabling only the campaigns with zero fails. Show that list as a dry run (confirm=false), including any paused ads inside them that would also need enabling, and wait for my approval before changing any status.

Campaign setupChanges after your approval

Launch a Meta lead generation campaign with an instant form

Reuses or drafts a qualifying instant form, then builds a paused Leads campaign, ad set and form-linked ads, with dry-run previews before creation and rendered Feed and Stories previews after.

When to use itWhen you want to start collecting leads on Facebook and Instagram with an instant form and need the whole campaign set up safely.

Set up a lead generation campaign in Meta ad account [client ad account] for [offer], targeting [city or country].

1. List the Facebook Pages this ad account is actually allowed to advertise for, and the instant forms already on the correct Page with the questions each asks. Reuse a form only if it collects full name, phone and email and includes at least one qualifying question. Otherwise, draft a new form with full name, phone, email, two qualifying questions as choice lists (budget range: [budget options]; timeline: [timeline options]) and the privacy policy URL [privacy URL].
2. Draft one campaign with the Leads objective, created paused. Ask me whether [offer] falls under housing, employment, credit or another special ad category before building. Include one ad set with broad targeting in the location above, ages 25-65, automatic placements (no placement restrictions), lead generation optimisation with the Page as the promoted object. Ask me for the daily budget before building.
3. Draft link ads attached to the form, using the image [image link or attached file]. Write 3 primary text options under 125 characters, a headline under 40 characters, and a Sign Up call to action. Use a clear, plain style with no hype. Ask me whether to build one ad per primary text (3 ads, so Meta can compare them) or one ad with the option I pick.

Before you create anything, show me the full plan as a table with the form fields, campaign, ad set and ad copy, plus the dry-run (confirm=false) output of each step. Wait for my approval, then create everything paused in this order: form, campaign, ad set, ads. Then render ad previews for Feed and Stories (Facebook and Instagram) from the new creatives so I can check them while nothing is spending. Return all IDs.