Account audits

TikTok creative fatigue check with pause shortlist

Compares the last 7 days with the 21 days before at ad level, flags fatigued creatives, builds a safe pause shortlist and finds ad groups that need new creatives.

When to use it

When your TikTok ads are getting expensive or losing returns and you suspect the creatives are worn out.

What you get

A table of fatigued ads, a safe pause shortlist previewed for your approval, and a list of ad groups that need new creatives.

Does it change anything in my account?

Only with your approval. The assistant first shows a preview of every change and waits for your go-ahead.

Works with

TikTok Ads

Fill in before sending

[account name]['ad_id'][minimum spend]['ad_id','stat_time_day'][target ROAS]

Check creative fatigue in TikTok ad account [account name]. Compare the last 7 days with the 21 days before (28 days in total). Pull the data with tiktok_report_query, report_type BASIC, data_level AUCTION_AD, dimensions ['ad_id']. Run it once for each window using start_date and end_date, so frequency is calculated over the whole window and not summed by day. Request: spend, impressions, clicks, ctr, frequency, video_play_actions, video_watched_2s, video_watched_6s, and the purchase count and purchase value metrics. Calculate the 2-second and 6-second view rates as views divided by impressions. For each active ad with at least [minimum spend] spend in the period, show: ad group, ad name, days live, spend, CTR (both windows), 2-second and 6-second view rates, cost per purchase (both windows), ROAS (both windows) and frequency where available. Take days live from the ad's creation date in list_tiktok_ads. If that date is not returned, use the first day with spend from a daily query (dimensions ['ad_id','stat_time_day']). Image ads have no view rates. Mark them "n/a". Flag an ad as fatigued if at least two of these are true: - CTR dropped more than 30% - cost per purchase rose more than 25% - ROAS dropped more than 25% - frequency is above 3 in the last 7 days If frequency is not returned for an ad, judge it on the other three signals, still requiring two, and note "frequency unavailable". Deliverables: 1. A table of fatigued ads, worst ROAS first. 2. A pause shortlist: fatigued ads whose ROAS in the last 7 days is below [target ROAS], but never the last healthy ad in an ad group. 3. A list of ad groups left with fewer than 3 healthy ads, which need new creatives. Show the pause list as a preview with update_tiktok_ad_status (operation DISABLE, confirm=false). Wait for my approval before pausing anything.

Check creative fatigue in TikTok ad account [account name]. Compare the last 7 days with the 21 days before (28 days in total).

Pull the data with tiktok_report_query, report_type BASIC, data_level AUCTION_AD, dimensions ['ad_id']. Run it once for each window using start_date and end_date, so frequency is calculated over the whole window and not summed by day. Request: spend, impressions, clicks, ctr, frequency, video_play_actions, video_watched_2s, video_watched_6s, and the purchase count and purchase value metrics. Calculate the 2-second and 6-second view rates as views divided by impressions.

For each active ad with at least [minimum spend] spend in the period, show: ad group, ad name, days live, spend, CTR (both windows), 2-second and 6-second view rates, cost per purchase (both windows), ROAS (both windows) and frequency where available. Take days live from the ad's creation date in list_tiktok_ads. If that date is not returned, use the first day with spend from a daily query (dimensions ['ad_id','stat_time_day']). Image ads have no view rates. Mark them "n/a".

Flag an ad as fatigued if at least two of these are true:
- CTR dropped more than 30%
- cost per purchase rose more than 25%
- ROAS dropped more than 25%
- frequency is above 3 in the last 7 days

If frequency is not returned for an ad, judge it on the other three signals, still requiring two, and note "frequency unavailable".

Deliverables:
1. A table of fatigued ads, worst ROAS first.
2. A pause shortlist: fatigued ads whose ROAS in the last 7 days is below [target ROAS], but never the last healthy ad in an ad group.
3. A list of ad groups left with fewer than 3 healthy ads, which need new creatives.

Show the pause list as a preview with update_tiktok_ad_status (operation DISABLE, confirm=false). Wait for my approval before pausing anything.

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Find wasted search terms and build a safe negative keyword list

A themed table of money-wasting search terms with ready-to-apply negatives and projected savings, applied only after you approve.

When to use itWhen you feel your Google Ads budget is going to searches that never convert, such as jobs, free, DIY or the wrong location, and you want them blocked safely.

Find the search terms wasting money in my Google Ads account [account name] over the last 60 days.

Use the search terms report and the smart negative keyword suggestions. First read all my existing negatives (campaign level, ad group level and shared lists) so you do not suggest duplicates.

Flag a term as waste if:
- it spent more than [amount] with zero conversions, or
- it clearly has the wrong intent (jobs, free, DIY, second hand, places I do not serve, competitor names), regardless of spend.

Deliver a table with these columns: search term, campaign, cost, clicks, conversions, suggested negative, match type (exact or phrase), level (campaign, ad group or shared list), and a one-line reason. Group rows into themes and show the total spend these terms took in 60 days.

Rules: never block a term that converted at least once. Warn me if a negative would also block one of my converting keywords.

Then show a preview of exactly what you would add and wait for my approval before applying anything.

Account auditsChanges after your approval

Check conversion tracking before trusting any CPA or bidding decision

A pass/fail check of your conversion setup across Google Ads, GA4 and Tag Manager, with the fixes that stop Smart Bidding from optimising toward the wrong action.

When to use itWhen your CPA or conversion numbers look off, or before you change bids or budgets, and you are not sure your conversion tracking is counting the right things.

Before I make any optimisation decisions, check whether conversion tracking in my Google Ads account [account name] can be trusted. Use the last 30 days.

Check and report pass/fail for each:
- primary conversion actions that recorded zero conversions, or are paused or removed
- the same lead counted twice (for example a Google Ads tag and an imported GA4 key event both set as primary for the same form)
- weak actions set as primary, such as page views, scrolls or button clicks
- lead actions counting "every" instead of "one"
- lookback windows and default values that make no sense for my business
- Google Ads conversions vs GA4 key events for the same action: flag any gap above 20%
- in Tag Manager, whether a conversion tag exists for each primary action and fires on the right trigger

Deliverable: a checklist table (check, status, evidence, fix), then a short verdict: can I trust my CPA today, yes or no.

If a primary/secondary setting should change, show me a preview of the exact change and wait for my approval. Do not change anything silently.

Account auditsChanges after your approval

Spot suspicious clicks and block fraudulent IPs after review

A scored list of suspicious IP addresses tied to campaign anomalies, with a blocking plan you approve before anything is excluded.

When to use itWhen clicks jump but conversions do not, or you suspect bots, competitors or fake clicks are draining your Google Ads budget.

Account auditsChanges after your approval

Clean up weak ads, disapprovals and missing extensions

A per-ad-group checklist of ad strength, underperforming headlines, policy issues and extension gaps, plus draft replacement copy.

When to use itWhen your Google Ads ads have low ad strength, disapprovals, poor CTR or missing sitelinks and callouts, and you want clear fixes with ready replacement copy.

Audit the ads and extensions in my Google Ads account [account name]. Use the last 60 days.

For each active Search ad group, check:
- ad strength of every responsive search ad, and Google's action items for improving it
- headlines and descriptions with at least 1,000 impressions whose CTR is below half the ad group average
- headlines pinned without a clear reason (pinning limits combinations)
- disapproved or limited ads and the exact policy reason
- extensions: fewer than 4 sitelinks, no callouts, no structured snippets, or no call extension; also sitelinks that got impressions but zero clicks

Deliverables:
1. A checklist table per ad group: issue, evidence, fix.
2. For each weak headline or description, 2 replacement drafts that include the ad group's main keyword and a concrete benefit or offer from my business: [main offer or USP]. Respect the 30 and 90 character limits.
3. For each disapproval, what to change to get it approved.

Edit existing ads in place rather than creating new ones, so performance history is kept. Show me a preview of every edit and wait for my approval.