Write category descriptions for thin product categories that get impressions
Finds product categories with high Search Console impressions but almost no description, researches related keywords, and writes approved category descriptions plus archive meta titles and descriptions.
When to use it
When your product categories get search impressions but have little or no description text, so they rank poorly and attract few clicks.
What you get
A table of the 8 best thin categories with 120 to 180 word descriptions and meta tags for each, previewed first and applied after your approval.
Does it change anything in my account?
Only with your approval. The assistant first shows a preview of every change and waits for your go-ahead.
Works with
WordPress, Search Console, SEO Intelligence
Fill in before sending
[shipping and returns policy][site][site property][country][language][account]
Our trust line for the descriptions: [shipping and returns policy]. If I left this placeholder unfilled, ask me for it before writing anything.
1. List all product categories on [site] with wordpress_terms (action list, taxonomy product_cat). Count the words in each current description yourself.
2. Category URLs follow [category URL pattern, e.g. https://site.com/urun-kategori/slug/]. Run gsc_performance on [site property] for the last 90 days with dimension page,query, and match the rows to each category URL: clicks, impressions, average position and the top 5 queries by impressions.
3. Pick the 8 categories with the most impressions whose description is under 50 words.
4. Keyword research: check seo_history first so we do not pay twice for the same seed. Run seo_keyword_research on each category's main query (location [country], language [language]) and add 3 related terms with real search volume. seo_keyword_research needs the SEO Intelligence add-on. If it is not available, use keyword_planner on my Google Ads account [account] with the right language and location instead, and say which source you used.
Then write, for each category:
- A description of 120 to 180 words. Open with what the shopper finds in the category, then cover how to choose, and close with the trust line above. Use the main query once in the first sentence and the related terms naturally. No repeated words to stuff keywords and no claims we cannot back up.
- An archive meta title (max 60 characters) and meta description (max 155 characters).
Run seo_content_lint on each description and fix what it flags.
Deliver a table with these columns: category, impressions, position, main query, current word count, proposed meta title. Put the full texts below the table.
Show everything as a preview first: run wordpress_terms (action update, term_id, description) with confirm=false so I see the exact change, and list the wordpress_set_seo values (term_id, taxonomy product_cat, title, description) you will write. On a multilingual site, use the term of the right language. After I approve, apply the descriptions with wordpress_terms confirm=true, set the meta fields with wordpress_set_seo, then purge the cache with wordpress_purge_cache.
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