Optimization

Promote best-selling search terms to keywords and give each one owner

Finds converting search terms that are not keywords yet, adds them as exact match to the right ad group, and ends cross-campaign overlap with exact negatives, all behind one approved preview.

When to use it

When some search terms keep converting but are not keywords yet, or several campaigns are competing for the same terms.

What you get

A table of winning search terms with a destination ad group and one owner campaign each, plus keyword and negative previews to approve together.

Does it change anything in my account?

Only with your approval. The assistant first shows a preview of every change and waits for your go-ahead.

Works with

Google Ads

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[account][minimum conversions, e.g. 3][target ROAS]

Find the search terms in [account] that sell but are not keywords yet. Look at the last 60 days. 1. Start with keyword_opportunities (its "converted but not added" list) and search_terms_report for the same 60 days. 2. The search terms report does not return conversion value or the triggering keyword, so pull them with google_ads_query on search_term_view: search term, campaign, ad group, segments.keyword.info.text and match_type, clicks, cost, conversions and conversions_value. If the account records no conversion value, judge on conversions and cost per conversion instead of ROAS, and tell me so before going further. 3. Get every existing positive keyword with list_entities (entity keywords) or keyword_report, and every negative with list_negative_keywords. Keep only the terms that meet all three conditions: - at least [minimum conversions, e.g. 3] conversions - ROAS at or above [target ROAS] - not already an exact or phrase match keyword anywhere in the account, and not blocked by an existing negative 4. For each term, suggest the ad group it belongs to and add it as exact match. Choose the ad group whose name, existing keywords and landing page theme are closest to the term; if two fit equally, take the one where the term already converts best. Mark any assignment you are unsure of as "check" so I can decide. 5. Flag every term that was triggered by two or more campaigns. The owner is the campaign whose ad group is the closest product match by the rule above; if that is a tie, the campaign with the higher ROAS on that term owns it. In the other campaigns, propose an exact match negative so each term has a single owner. Never propose a negative in the owner campaign. Deliver a table with these columns: search term, triggering keyword and match type, campaign(s), conversions, conversion value, ROAS, destination ad group, owner reason, and action. 6. Run add_keywords (one call per destination ad group, match type EXACT) and add_negative_keyword (one bulk call per campaign, terms as 'text|EXACT') with confirm=false. Show all previews together and wait for my approval before applying any of them.

Find the search terms in [account] that sell but are not keywords yet. Look at the last 60 days.

1. Start with keyword_opportunities (its "converted but not added" list) and search_terms_report for the same 60 days.

2. The search terms report does not return conversion value or the triggering keyword, so pull them with google_ads_query on search_term_view: search term, campaign, ad group, segments.keyword.info.text and match_type, clicks, cost, conversions and conversions_value. If the account records no conversion value, judge on conversions and cost per conversion instead of ROAS, and tell me so before going further.

3. Get every existing positive keyword with list_entities (entity keywords) or keyword_report, and every negative with list_negative_keywords.

Keep only the terms that meet all three conditions:
- at least [minimum conversions, e.g. 3] conversions
- ROAS at or above [target ROAS]
- not already an exact or phrase match keyword anywhere in the account, and not blocked by an existing negative

4. For each term, suggest the ad group it belongs to and add it as exact match. Choose the ad group whose name, existing keywords and landing page theme are closest to the term; if two fit equally, take the one where the term already converts best. Mark any assignment you are unsure of as "check" so I can decide.

5. Flag every term that was triggered by two or more campaigns. The owner is the campaign whose ad group is the closest product match by the rule above; if that is a tie, the campaign with the higher ROAS on that term owns it. In the other campaigns, propose an exact match negative so each term has a single owner. Never propose a negative in the owner campaign.

Deliver a table with these columns: search term, triggering keyword and match type, campaign(s), conversions, conversion value, ROAS, destination ad group, owner reason, and action.

6. Run add_keywords (one call per destination ad group, match type EXACT) and add_negative_keyword (one bulk call per campaign, terms as 'text|EXACT') with confirm=false. Show all previews together and wait for my approval before applying any of them.

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OptimizationChanges after your approval

Find search terms that waste budget and turn them into negatives

Combines smart negative suggestions with the full search terms report to flag zero-conversion and overpriced terms, then previews a grouped batch of negatives that protects your brand and converting keywords.

When to use itWhen your Google Ads search terms report shows money going to irrelevant or expensive searches and you want to cut that waste safely.

Review the search terms in my Google Ads account [account name] for the last 30 days. Use the smart negative keyword suggestions and the full search terms report together. My brand name and its common spellings are: [brand terms].

Flag two groups:
1. Terms that spent more than [spend threshold] with zero conversions.
2. Terms with exactly one conversion where the cost of that term is above 2x my target CPA of [target CPA]. Calculate this yourself from the cost and conversions in the search terms report.

Skip any term the report lists under already_negative, and check my existing negatives (including shared lists) so you never propose a duplicate.

For the matched keyword, query search_term_view with the keyword segment. If that field does not come back for a term, write "not available" instead of guessing.

Give me one table sorted by cost, highest first. Columns: search term, campaign, ad group, matched keyword, clicks, cost, conversions, recommended negative, match type, level (campaign or ad group).

Decision rules:
- Use exact match for one-off variants.
- Use phrase match when the same unwanted word appears in several terms, for example "free", "jobs" or "DIY".
- Pull my converting keywords from the keyword report. Never suggest a negative that would block one of them or any of my brand terms.
- If a term is relevant but simply expensive, list it separately as a bid or ad copy issue, not as a negative.

End with the estimated monthly savings. Use the last 30 days of cost from the terms you would block as the estimate, and say that this is an upper bound. Then show a preview of the negatives you would add, grouped by campaign, as one batch per campaign. Wait for my approval before adding anything.

OptimizationChanges after your approval

Block searches for places outside your service area

A list of search terms mentioning locations you do not serve, the location setting that lets them in, and a previewed fix for both.

When to use itWhen you suspect your ads are showing and costing money for searches from cities or areas you do not serve.

OptimizationChanges after your approval

Month-end budget pacing check across all client accounts

Runs pacing on every connected client account, compares projected month-end spend with each client's agreed monthly cap, and proposes CPA-ranked daily budget changes within guardrails, approved account by account.

When to use itWhen you manage several client accounts and need to know before month-end who is overspending or underspending against the agreed budget.

List my connected Google Ads client accounts (include client accounts under my manager account) and run a budget pacing check on each one for the current month, passing each account's id directly. The monthly caps agreed with each client are: [account name: monthly budget list]. Skip any account that is not on this list and tell me which ones you skipped.

For each account, take month-to-date spend per campaign from a campaign-level performance report for this month, and the daily budget and pace from the pacing check. Calculate projected month-end spend as spend to date plus current daily budget times the days remaining. Add the campaigns up to get the account total and compare it with the client's cap.

Deliver one table sorted by risk. Include these columns:
- account
- campaign
- daily budget
- spend to date
- projected month-end spend
- account variance vs the monthly cap, as an amount and as a %
- flag

Use these flag rules, at account level:
- OVER: projected spend is more than 5% above the cap.
- UNDER: projected spend is more than 10% below the cap.
- ON TRACK: everything else.

For every campaign in a flagged account, add month-to-date conversions and cost per conversion. This shows whether the underspend is worth fixing.

Then, for each flagged account, propose new daily budgets based on the days remaining. The goal is to land total spend within ±3% of the cap by month-end. When adding budget, prioritise the campaigns with the lowest cost per conversion. When cutting, start with the highest. Respect the budget guardrails: no single increase above +50%, no more than +100% within 24 hours, no cut deeper than -80%. If the target cannot be reached within those limits, say so and suggest a second step later in the week or a pause instead.

Show the proposal as a before/after table per account, then a preview of the changes. Wait for my approval account by account before changing any budget. Do not touch bidding strategies or targets.

OptimizationChanges after your approval

Shift budget from rank-limited to budget-limited Search campaigns

A budget-neutral reallocation plan that moves money to Search campaigns losing impression share to budget at an acceptable CPA.

When to use itWhen some Search campaigns run out of budget and miss impressions while others underspend or cost too much per conversion.

In [client account], analyse all Search campaigns for the last 30 days. Target cost per conversion for this client is [target CPA].

1. Run an impression share analysis. Put each campaign in one bucket: mainly losing to budget, mainly losing to rank, or not limited.
2. Add cost, conversions, cost per conversion and current daily budget for each campaign.

Decision rules:
- A campaign RECEIVES budget only if both are true:
  - search impression share lost to budget is above 10%
  - cost per conversion is at or below target
- A campaign DONATES budget if either is true:
  - it spends less than 85% of its daily budget
  - its cost per conversion is more than 30% above target
- Rank-limited campaigns get no extra budget. List them separately. Use keyword Quality Score data to say whether the main fix is bids or Quality Score.

Deliver:
- a table of all campaigns with bucket, metrics and verdict (receive / donate / hold)
- a reallocation plan that keeps total daily budget unchanged, with no single campaign changed by more than 30%

Show the before/after budgets. Wait for my approval before applying any change.