Optimization

Why are my ads not showing? First page bid, rank and budget diagnosis

Separates, keyword by keyword, whether low spend or few impressions come from bids, quality or budget. Applies bid and budget changes only after your approval.

When to use it

When your Google Ads campaigns spend far below budget or barely get impressions and you need to know whether bids, quality or budget is the cause.

What you get

A keyword-by-keyword diagnosis with proposed bid and budget changes that you review, with the estimated daily spend impact, and that are applied only after your approval.

Does it change anything in my account?

Only with your approval. The assistant first shows a preview of every change and waits for your go-ahead.

Works with

Google Ads

Fill in before sending

[account name][campaign names or "all Search campaigns"][max cost per click]

In my Google Ads account [account name], [campaign names or "all Search campaigns"] spend far below budget or get very few impressions. Use the last 30 days to find out why. 1. Campaign level. Use impression_share_analysis to show each campaign's impression share, the share lost to budget and to rank, and how often the ads appear at the top of the page. If a campaign cannot fill its budget yet still shows share lost to budget, explain the likely reason. 2. Keyword level. With keyword_quality_report and google_ads_query on keyword_view, pull each active keyword's bid, first page and top of page estimates, Quality Score and its three components. Sort the keywords into four groups: bid below the first page estimate, rarely shown because quality is low, volume too low, no problem. 3. Recommendation. For keywords whose bid is too low and that fit my business, propose a new bid. It must not be below the first page estimate and must not exceed [max cost per click]. For low-quality keywords, instead of raising the bid, say which component needs fixing: ad relevance, expected click-through rate or landing page. For campaigns that lose share to budget and bring conversions, propose a budget. 4. Preview and approval. Show the list of changes with current and new values, calculate the estimated change in daily spend and wait for my approval. After approval, apply ad group and keyword bids separately. Set the priority order by [priority services, e.g. "motorcycle and heavy vehicle licences"]. Raising visibility for these comes before any other keyword.

In my Google Ads account [account name], [campaign names or "all Search campaigns"] spend far below budget or get very few impressions. Use the last 30 days to find out why.

1. Campaign level. Use impression_share_analysis to show each campaign's impression share, the share lost to budget and to rank, and how often the ads appear at the top of the page. If a campaign cannot fill its budget yet still shows share lost to budget, explain the likely reason.
2. Keyword level. With keyword_quality_report and google_ads_query on keyword_view, pull each active keyword's bid, first page and top of page estimates, Quality Score and its three components. Sort the keywords into four groups: bid below the first page estimate, rarely shown because quality is low, volume too low, no problem.
3. Recommendation. For keywords whose bid is too low and that fit my business, propose a new bid. It must not be below the first page estimate and must not exceed [max cost per click]. For low-quality keywords, instead of raising the bid, say which component needs fixing: ad relevance, expected click-through rate or landing page. For campaigns that lose share to budget and bring conversions, propose a budget.
4. Preview and approval. Show the list of changes with current and new values, calculate the estimated change in daily spend and wait for my approval. After approval, apply ad group and keyword bids separately.

Set the priority order by [priority services, e.g. "motorcycle and heavy vehicle licences"]. Raising visibility for these comes before any other keyword.

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OptimizationChanges after your approval

Find search terms that waste budget and turn them into negatives

Combines smart negative suggestions with the full search terms report to flag zero-conversion and overpriced terms, then previews a grouped batch of negatives that protects your brand and converting keywords.

When to use itWhen your Google Ads search terms report shows money going to irrelevant or expensive searches and you want to cut that waste safely.

Review the search terms in my Google Ads account [account name] for the last 30 days. Use the smart negative keyword suggestions and the full search terms report together. My brand name and its common spellings are: [brand terms].

Flag two groups:
1. Terms that spent more than [spend threshold] with zero conversions.
2. Terms with exactly one conversion where the cost of that term is above 2x my target CPA of [target CPA]. Calculate this yourself from the cost and conversions in the search terms report.

Skip any term the report lists under already_negative, and check my existing negatives (including shared lists) so you never propose a duplicate.

For the matched keyword, query search_term_view with the keyword segment. If that field does not come back for a term, write "not available" instead of guessing.

Give me one table sorted by cost, highest first. Columns: search term, campaign, ad group, matched keyword, clicks, cost, conversions, recommended negative, match type, level (campaign or ad group).

Decision rules:
- Use exact match for one-off variants.
- Use phrase match when the same unwanted word appears in several terms, for example "free", "jobs" or "DIY".
- Pull my converting keywords from the keyword report. Never suggest a negative that would block one of them or any of my brand terms.
- If a term is relevant but simply expensive, list it separately as a bid or ad copy issue, not as a negative.

End with the estimated monthly savings. Use the last 30 days of cost from the terms you would block as the estimate, and say that this is an upper bound. Then show a preview of the negatives you would add, grouped by campaign, as one batch per campaign. Wait for my approval before adding anything.

OptimizationChanges after your approval

Block searches for places outside your service area

A list of search terms mentioning locations you do not serve, the location setting that lets them in, and a previewed fix for both.

When to use itWhen you suspect your ads are showing and costing money for searches from cities or areas you do not serve.

OptimizationChanges after your approval

Shift budget from rank-limited to budget-limited Search campaigns

A budget-neutral reallocation plan that moves money to Search campaigns losing impression share to budget at an acceptable CPA.

When to use itWhen some Search campaigns run out of budget and miss impressions while others underspend or cost too much per conversion.

In [client account], analyse all Search campaigns for the last 30 days. Target cost per conversion for this client is [target CPA].

1. Run an impression share analysis. Put each campaign in one bucket: mainly losing to budget, mainly losing to rank, or not limited.
2. Add cost, conversions, cost per conversion and current daily budget for each campaign.

Decision rules:
- A campaign RECEIVES budget only if both are true:
  - search impression share lost to budget is above 10%
  - cost per conversion is at or below target
- A campaign DONATES budget if either is true:
  - it spends less than 85% of its daily budget
  - its cost per conversion is more than 30% above target
- Rank-limited campaigns get no extra budget. List them separately. Use keyword Quality Score data to say whether the main fix is bids or Quality Score.

Deliver:
- a table of all campaigns with bucket, metrics and verdict (receive / donate / hold)
- a reallocation plan that keeps total daily budget unchanged, with no single campaign changed by more than 30%

Show the before/after budgets. Wait for my approval before applying any change.

OptimizationChanges after your approval

Target CPA readiness check before switching a campaign's bidding

A go/no-go checklist with evidence and a safe starting target before moving a Google Ads campaign to Target CPA.

When to use itWhen you are about to switch a Google Ads campaign to Target CPA and want to be sure it has enough data and clean tracking first.

I want to move campaign [campaign name] in [client account] to Target CPA. Check whether it is ready before anything changes.

Run these five checks:

1. Volume. Count conversions in the last 30 days at campaign level.
   - 30 or more: ready for Target CPA.
   - 15 to 29: recommend Maximize Conversions without a target first.
   - Under 15: no change.
2. Tracking health. If any primary conversion action is paused, removed or recorded zero conversions in the last 30 days, verdict is NO-GO.
3. Goals. List which conversion categories are primary.
   - Flag any micro-conversion (page view, scroll, click) that is feeding bidding.
   - Show the counting type. For lead generation it should be "One".
4. Stability. Using change history, list budget, bid, keyword or ad changes made to this campaign in the last 14 days.
5. Starting target. Use the actual 30-day cost per conversion, rounded up. Never set it lower than actual.

Deliver a checklist with a pass/fail result and the evidence for each item. Finish with a one-line verdict: GO, GO with Maximize Conversions first, or NO-GO, plus the reason.

If the verdict is GO, preview the bidding strategy change. Wait for my approval before applying it.