Builds a one-page, jargon-free monthly report for a client with exact calendar-month figures versus the previous month, explains every big KPI move from campaign data and creates the white-label link only after you approve the draft.
When to use itWhen you have to send a client their monthly Google Ads results in plain language and explain what moved and why.
Compares every connected Google Ads client account over the last 30 days versus the previous 30, adds month-to-date budget pacing, ranks accounts by risk and gives account managers one data-backed first check for the top 5. Read-only.
When to use itWhen you manage many Google Ads client accounts and need to know which ones to open first this week.
A themed table of money-wasting search terms with ready-to-apply negatives and projected savings, applied only after you approve.
When to use itWhen you feel your Google Ads budget is going to searches that never convert, such as jobs, free, DIY or the wrong location, and you want them blocked safely.
A pass/fail check of your conversion setup across Google Ads, GA4 and Tag Manager, with the fixes that stop Smart Bidding from optimising toward the wrong action.
When to use itWhen your CPA or conversion numbers look off, or before you change bids or budgets, and you are not sure your conversion tracking is counting the right things.
A per-ad-group checklist of ad strength, underperforming headlines, policy issues and extension gaps, plus draft replacement copy.
When to use itWhen your Google Ads ads have low ad strength, disapprovals, poor CTR or missing sitelinks and callouts, and you want clear fixes with ready replacement copy.
Shortlists your strongest short YouTube videos by retention and builds a paused Demand Gen campaign around them. It adds country and language targeting, a 30-day remarketing audience and ready-to-run ad copy, and previews every step before anything is created.
When to use itWhen you want to turn your best-performing short YouTube videos into a Google Demand Gen campaign with remarketing.
Audits every recently created paused campaign for targeting, ad strength, policy, extensions, schedule, budget and landing page, then proposes enabling only the ones with zero fails.
When to use itWhen you have built several paused Google Ads campaigns and want to be sure they are ready before you switch any of them on.
Reuses or drafts a qualifying instant form, then builds a paused Leads campaign, ad set and form-linked ads, with dry-run previews before creation and rendered Feed and Stories previews after.
When to use itWhen you want to start collecting leads on Facebook and Instagram with an instant form and need the whole campaign set up safely.
Checks pixel, catalog, product set and Page, builds only the missing retargeting audiences, then drafts a paused Sales campaign with a catalog ad set and a dynamic ad, with dry-run previews and approval before anything is created.
When to use itWhen an online store wants to bring back visitors who viewed products or abandoned their cart, and you need a dynamic retargeting campaign built from the catalog.
Resolves the ads-usable media ID for each Reel, checks that the target ad set really sends people to WhatsApp, and builds paused ads that keep the original post's engagement. You approve the drafts before anything is created.
When to use itWhen you have Instagram Reels that perform well and want to use them as WhatsApp click-to-message ads without losing their likes and comments.
Combines smart negative suggestions with the full search terms report to flag zero-conversion and overpriced terms, then previews a grouped batch of negatives that protects your brand and converting keywords.
When to use itWhen your Google Ads search terms report shows money going to irrelevant or expensive searches and you want to cut that waste safely.
Runs pacing on every connected client account, compares projected month-end spend with each client's agreed monthly cap, and proposes CPA-ranked daily budget changes within guardrails, approved account by account.
When to use itWhen you manage several client accounts and need to know before month-end who is overspending or underspending against the agreed budget.
A rule-based budget plan for Meta ad sets that scales winners and trims losers without resetting learning.
When to use itWhen you need to decide which Meta ad sets deserve more budget, which should be cut, and which just need fresh creative, without disrupting learning.
Reads every enabled RSA in a campaign, matches each final URL to its WordPress page (Elementor included) and rates whether the page repeats the ad's keyword, offer and CTA. Proposes the smallest fix and applies nothing without approval.
When to use itWhen people click your ads but the WordPress landing page does not repeat what the ad promised, hurting conversions or Quality Score.
Lists disapproved and limited RSAs with Google's policy reason and evidence, rewrites only the assets Google flags, and edits the existing ad after a before and after preview. Flags issues that text changes cannot fix.
When to use itWhen some of your Google Ads are disapproved or running with limited serving and you need to fix the wording that Google flagged.
A list of fatigued Meta ads by frequency, CTR and cost thresholds, with two replacement copy versions for each and a safe in-place swap after approval.
When to use itWhen your Meta ads have been running a long time and results are slipping while frequency climbs.
Pulls 90 days of ad-level Meta results, reads the creative of the ads that spent enough, tags each by angle, hook, format and CTA in a reviewable sheet, and ranks angles by spend-weighted cost per result. Ends with six new copy variations.
When to use itWhen you can't tell which messaging angle (price, pain point, social proof...) is actually driving your Meta results and need fresh copy ideas.
Ranks the RSA headlines and descriptions that convert in a chosen Google campaign, adapts the best into 4 Meta variations that avoid messages already running, creates them paused after approval, renders Feed and Reels previews and removes the ones you reject.
When to use itWhen you have Google RSA messages that convert well and want to test them on Meta without writing new copy from scratch.
Uses 90 days of converting Google Ads and Microsoft Ads search terms to find topics where you pay for conversions but have weak or no organic visibility. Returns a prioritized content plan and a preview-only list of keyword additions.
When to use itWhen you pay for conversions on search terms but are unsure which topics deserve organic content so you can rely less on ads.
Clusters of the real Google Search and Maps queries behind your listing, compared with your services and categories, plus a previewed fix.
When to use itWhen your Business Profile gets views but you suspect your services and categories do not match what people really search for on Google and Maps.
A previewed set of new titles and descriptions for the 10 pages that waste the most first-page impressions.
When to use itWhen pages already rank on page one and get plenty of impressions but too few clicks, so your titles and descriptions may not be doing their job.
Finds page-one pages that get impressions but few clicks, compares them to your site-wide CTR, and rewrites their meta title and description around the queries that actually bring them traffic.
When to use itWhen your pages rank on page one and get impressions but few clicks, so your titles and descriptions are probably not convincing.
Matches GA4 landing-page performance against your WordPress menus, flags valuable pages missing from the navbar, dead weight and broken links, and proposes a leaner main menu.
When to use itWhen your site menu feels cluttered or outdated and you suspect it does not point visitors to the pages that actually bring conversions.
A plugin-by-plugin action list that flags outdated, duplicate and conflicting plugins and double-firing tags.
When to use itWhen your WordPress site has too many plugins, updates piling up, or you fear duplicate tags are inflating the conversions your ads optimize toward.
Batch-inspects your key WordPress pages in Search Console, compares Google's canonical with the one set in your SEO plugin, flags noindex and sitemap problems, and prepares fixes for your approval.
When to use itWhen important pages may be missing from Google, or you suspect noindex tags, wrong canonicals or sitemap gaps are keeping them out of search.
A one-page brief mapping who advertises in the client's market, where, with what message, and where the client stands today.
When to use itWhen you are about to start with a new client and need to understand who they compete against in paid and organic search before the kickoff call.
Compares your responsive search ad copy with competitors' live ads, flags generic or low-CTR assets, and prepares in-place rewrites built on verified facts. Nothing changes until you approve the preview.
When to use itWhen your Google Ads copy sounds just like your competitors' and you want RSA headlines and descriptions that stand out.