Measures the same question set in ChatGPT, Perplexity and Gemini every month, checks whether you are cited in Google's AI answers, and combines this with AI referrals in GA4 and brand searches in Search Console. States measurement noise and tool limits openly.
When to use itYou want to track your visibility in AI search every month on the same yardstick, not just once, and see whether your work is paying off.
Works out, per campaign, how many days after the click conversions are recorded, estimates how incomplete the last few days still are and says whether a bidding decision should wait.
When to use itWhen conversions look down over the last few days and you want to know whether late-arriving conversions explain it before you touch bids or budgets.
Builds a one-page, jargon-free monthly report for a client with exact calendar-month figures versus the previous month, explains every big KPI move from campaign data and creates the white-label link only after you approve the draft.
When to use itWhen you have to send a client their monthly Google Ads results in plain language and explain what moved and why.
Compares every connected Google Ads client account over the last 30 days versus the previous 30, adds month-to-date budget pacing, ranks accounts by risk and gives account managers one data-backed first check for the top 5. Read-only.
When to use itWhen you manage many Google Ads client accounts and need to know which ones to open first this week.
Reviews the whole account in one pass, from measurement and bidding to structure and landing pages. Ranks the findings by impact and names the first three fixes without changing anything.
When to use itWhen you inherit or doubt a Google Ads account and want to know what is actually wrong and where to start fixing it.
Reviews measurement, delivery issues, the learning phase, targeting, placements and creative fatigue in one pass. Ranks the findings and names the first three fixes without changing anything.
When to use itWhen your Meta ads results have slipped or stalled and you need to know what is wrong in the account before touching anything.
Stops one person being counted twice when they both call and message. Ties the two buttons on the site to a single conversion and checks whether the call button in the ads is measured at all.
When to use itWhen people call and message you from the same site and you suspect one visitor is being counted as two conversions, making your cost per conversion look better than it is.
Scores access, technical health, structured data, quotability of content, trust signals and measured AI visibility in six areas of five concrete checks each. Shows the evidence for every point and orders the fixes by impact and effort, without changing anything.
When to use itYou want one evidence-backed report showing where your site stands in Google and in AI search, and a clear task list to hand to an agency or developer.
Pulls what Google's AI answer says for questions about your brand and which sources it relies on, then checks every claim against the current facts on your site and in Business Profile. Finds which source the wrong or outdated detail comes from and plans how to fix that source.
When to use itCustomers quote a wrong price, an old address or a service you no longer offer that they heard from an AI, or you have never checked what AI says about your brand.
Resolves robots.txt for each AI crawler by role, checks status codes, redirects and blocking headers, and measures what each page shows without JavaScript. Ends with a ranked fix list and changes nothing.
When to use itYour site is never cited in AI answers, or you are not sure whether a firewall, CDN setting or robots.txt rule is quietly blocking AI crawlers.
Adds the message asset that starts a WhatsApp chat straight from search to the right campaigns. Writes the pre-filled message per service and checks that the chats are counted as conversions.
When to use itWhen you want searchers to start a WhatsApp chat with you straight from your Google Search ads and you need those chats tracked as conversions.
Builds a TikTok campaign that takes viewers to WhatsApp with a pre-filled message instead of sending traffic to the site. Creates everything paused, shows a preview and leaves the launch to you.
When to use itWhen you want to send TikTok viewers straight into WhatsApp chats instead of to your website and need the campaign set up for you.
Shortlists your strongest short YouTube videos by retention and builds a paused Demand Gen campaign around them. It adds country and language targeting, a 30-day remarketing audience and ready-to-run ad copy, and previews every step before anything is created.
When to use itWhen you want to turn your best-performing short YouTube videos into a Google Demand Gen campaign with remarketing.
Audits every recently created paused campaign for targeting, ad strength, policy, extensions, schedule, budget and landing page, then proposes enabling only the ones with zero fails.
When to use itWhen you have built several paused Google Ads campaigns and want to be sure they are ready before you switch any of them on.
Checks pixel, catalog, product set and Page, builds only the missing retargeting audiences, then drafts a paused Sales campaign with a catalog ad set and a dynamic ad, with dry-run previews and approval before anything is created.
When to use itWhen an online store wants to bring back visitors who viewed products or abandoned their cart, and you need a dynamic retargeting campaign built from the catalog.
Separates, keyword by keyword, whether low spend or few impressions come from bids, quality or budget. Applies bid and budget changes only after your approval.
When to use itWhen your Google Ads campaigns spend far below budget or barely get impressions and you need to know whether bids, quality or budget is the cause.
Confirms or builds a list of people who reached your thank-you page and excludes it from campaigns meant to win new customers. Never excludes a list based on its name alone when its definition cannot be read.
When to use itWhen you suspect the campaigns you pay to win new customers are also shown to existing customers, and your business does not depend on repeat purchases.
Uploads sales closed on the phone or in store to Microsoft Ads using the Microsoft Click ID (MSCLKID). Checks the offline goal and the data first, removes duplicate and incomplete rows and puts the preview up for your approval.
When to use itWhen your Microsoft Ads prospects turn into sales later on the phone, in store or in your CRM, and you want bidding to learn from real sales rather than form fills.
Adds your own lists and Google segments to Search campaigns in observation mode without narrowing reach. Checks the targeting mode trap first, reads the result back after adding and leaves a reading plan for 30 days later.
When to use itWhen you do not know which audiences your Search campaigns work best for and want to start collecting that data without cutting reach.
Lists the portfolio bid strategies in the account, which campaigns use each one and how actual results compare with the target. Finds unused portfolios, badly grouped campaigns and missing CPC limits, and puts the fixes up for your approval.
When to use itWhen your account carries shared bid strategies from the past, or when you want to cap what a single click can cost on a Smart Bidding campaign.
Combines smart negative suggestions with the full search terms report to flag zero-conversion and overpriced terms, then previews a grouped batch of negatives that protects your brand and converting keywords.
When to use itWhen your Google Ads search terms report shows money going to irrelevant or expensive searches and you want to cut that waste safely.
Reads every enabled RSA in a campaign, matches each final URL to its WordPress page (Elementor included) and rates whether the page repeats the ad's keyword, offer and CTA. Proposes the smallest fix and applies nothing without approval.
When to use itWhen people click your ads but the WordPress landing page does not repeat what the ad promised, hurting conversions or Quality Score.
Lists disapproved and limited RSAs with Google's policy reason and evidence, rewrites only the assets Google flags, and edits the existing ad after a before and after preview. Flags issues that text changes cannot fix.
When to use itWhen some of your Google Ads are disapproved or running with limited serving and you need to fix the wording that Google flagged.
Pulls 90 days of ad-level Meta results, reads the creative of the ads that spent enough, tags each by angle, hook, format and CTA in a reviewable sheet, and ranks angles by spend-weighted cost per result. Ends with six new copy variations.
When to use itWhen you can't tell which messaging angle (price, pain point, social proof...) is actually driving your Meta results and need fresh copy ideas.
Ranks the RSA headlines and descriptions that convert in a chosen Google campaign, adapts the best into 4 Meta variations that avoid messages already running, creates them paused after approval, renders Feed and Reels previews and removes the ones you reject.
When to use itWhen you have Google RSA messages that convert well and want to test them on Meta without writing new copy from scratch.
A read-only analysis of your TikTok ads. It ranks them by ROAS, compares the copy patterns of the best and worst performers, and turns the differences into copy rules backed by numbers.
When to use itWhen some TikTok ads return a much better ROAS than others and you want to know which ad text patterns are behind it.
Adds an English version of a static site under /en/: per-language URLs, hreflang and x-default, og:locale and schema language per language, a static language switcher, per-language sitemaps and llms.txt. Checks translation pairing and quality with a script and measures every page on two devices.
When to use itWhen you want to add an English version to your Turkish site hosted on Opus Growth and have each language show up in the right place in search without competing with the other.
Pulls the questions the page already gets in Search Console and who AI answers cite, then reorganises the existing content with a direct answer up top, question headings, a comparison table and a page-specific FAQ. Invents nothing, applies after preview and approval, and records a baseline for measurement.
When to use itYour service or product page ranks in Google but is not quoted in AI answers, or its most important information is buried under a long introduction.
Checks hreflang, canonical and html lang alignment on every language version, the alternates in the sitemap and any automatic redirects based on the visitor's country or browser language. Measures which version Google picks and which language page AI answers cite, without changing anything.
When to use itYour site is published in several languages and one language version does not show up in its own market in Google or AI answers, while a page in another language appears instead.
Uses 90 days of converting Google Ads and Microsoft Ads search terms to find topics where you pay for conversions but have weak or no organic visibility. Returns a prioritized content plan and a preview-only list of keyword additions.
When to use itWhen you pay for conversions on search terms but are unsure which topics deserve organic content so you can rely less on ads.
Clusters of the real Google Search and Maps queries behind your listing, compared with your services and categories, plus a previewed fix.
When to use itWhen your Business Profile gets views but you suspect your services and categories do not match what people really search for on Google and Maps.
Has your assistant build an expert's site with a magazine-cover home page, long-form guides and an author profile. Serif typography, Article and Person schema and dated, sourced articles produce a publication people read and AI answers can cite.
When to use itWhen you are a consultant, specialist or one-person knowledge business and want your site to read like a publication that shows your expertise through writing, not like a brochure.
Has your assistant build a site in the spirit of an old label and shop sign for a producer in its third generation, framed and with a paper texture. The look is old, the build is new: mobile first, JavaScript-free, self-hosted fonts, WebP, Product and HowTo schema.
When to use itWhen you sell a craft passed down through generations, such as Turkish delight, olive oil, cheese or copperware, and want a classic look that carries that history without giving up speed or accessibility.
Has your assistant build a still firm site on a strict grid, with hierarchy carried by a single type family. It puts the trust signals a YMYL field needs on the page: practitioner profiles, a dated and sourced guidance note, wording that respects professional advertising rules, and Person schema.
When to use itWhen a law, accounting or similar professional practice needs a site that looks serious and plain, stays within professional advertising rules and proves its expertise.
Has your assistant build a still, fast and accessible site for corporate work such as architecture, engineering or consulting. Menu and footer are static HTML, fonts and CSS are self-hosted, and every page is measured before hand-over.
When to use itWhen a corporate business needs a multi-page site where speed and accessibility matter more than decoration, with no animation and no JavaScript.
Builds a single page for Google Ads and Meta traffic that repeats the ad's promise and offers call, WhatsApp and booking buttons. It marks clicks as dataLayer events, sets up consent mode, adds Tag Manager triggers and tags after your approval, and measures the page speed with and without tags.
When to use itWhen your ads land on the home page or a generic service page, and your customers reach you by phone and WhatsApp far more than through forms.
Builds a multi-page product site on your hosting server with a ScrollTrigger pinned, scroll-scrubbed product story, a SplitText heading entrance and Lenis smooth scrolling. The motion libraries load only where needed and after the first paint, and mobile Lighthouse is measured and kept above 95.
When to use itWhen you want a product site with strong motion for your software or digital product, without giving up speed, accessibility or search visibility.
Finds which pages ChatGPT, Perplexity and Google's AI answers cite for the questions your customers ask, groups those sources by type and reads the most cited pages one by one. Plans the content work on your own site separately from the list, directory and community work.
When to use itYour competitors are mentioned in AI answers and you are not, and you suspect it has as much to do with what the rest of the web says about you as with your own site.
A one-page brief mapping who advertises in the client's market, where, with what message, and where the client stands today.
When to use itWhen you are about to start with a new client and need to understand who they compete against in paid and organic search before the kickoff call.
Compares your responsive search ad copy with competitors' live ads, flags generic or low-CTR assets, and prepares in-place rewrites built on verified facts. Nothing changes until you approve the preview.
When to use itWhen your Google Ads copy sounds just like your competitors' and you want RSA headlines and descriptions that stand out.